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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

I now have what it takes to engage with my audience with a high level of Emotional Intelligence. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. The post A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Copy 212
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Why You Should Prioritize Engagement Content Metrics

Contently

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142
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6 Elements of Writing Conversion-Focused Social Ad Copy (in Less Time)

Ashleyn Writes

Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Not sure if you should run ads, or what your budget should be? Hey friend!

Ad Copy 130
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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144
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These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.