BKA Content

OCTOBER 10, 2022

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is an effective marketing solution.

Digital Media 52

Digital Media Government Advertising Social Media 52

Income Diary

NOVEMBER 30, 2023

Taking the time to come up with headlines that will attract your audience will reward you greatly. Riding the wave of controversy is good for blogs that want to pull audiences in. You don’t want to offend your primary audience unless of course, you’re trying to not make money. It’s also the most fun.

Hospitality 52

Hospitality Banking Food Digital Media 52

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. You want videos to address topics related to your expertise that hit home with audiences.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. Contentmarketing can act as catalyst for broader, integrated digital marketing effort, says @Robert_Rose.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

ProBlogger

SEPTEMBER 26, 2011

Your audience is a profitable niche market. Just take a look around in mainstream media. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche. Bloggers engage with their audience, who eagerly share their thoughts and feelings.

Blog 49

Blog Blogging Social Media Advertising 49

Neil Patel

JUNE 2, 2021

If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. That’s what makes this advertising approach so useful to brands and marketers. TrueView ads were created to solve a massive problem.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns. That would be your target audience.

Creativity 132

Creativity Ads Advertising Digital Media 132

The Creative Penn

DECEMBER 18, 2023

But digital media has become ubiquitous. It is harder to stand out, especially as advertising has become more expensive and the market has become ever more crowded. With the rise of generative AI, it will become even more so, especially in the digital arena.

Retail 87

Retail Pharmaceutical Creativity Publisher 87

Jane Friedman

MAY 9, 2023

However, close examination revealed that the name was in an advertisement for a merchant on Congress Street in Portland—an ad for the Auxetophone, an early sound-amplification device. Caruso was accompanied by the Metropolitan Opera Orchestra, and the performance was reportedly very well received by the audience.

Consulting 120

Consulting Website Advertising Audience 120

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained.

Content Marketing 109

Content Marketing Marketing Manufacturing Content 109

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. Are you targeting general demographics or building your custom audiences? Validate Your Audience.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. JetBlue asks its audience: Are you humankind or HumanKinda ? Some of the best inspirational and engaging content comes from unexpected places.

Content Marketing 97

Content Marketing Transportation Marketing Content 97