Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For
ContentWriters
DECEMBER 13, 2023
In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Ongoing, quality content sets you up for future sales. The finance and medical industries will look for copywriters that specialize in YMYL content. Its function is transactional. Its function is to build trust.
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