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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot.

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How to Advertise Your Products on Target.com

Neil Patel

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity. Why You Should Use Target Advertising/Roundel. What Is Target Roundel?

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. How to Leverage Personalization in Paid Search.

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5 Powerful Examples of Testimonial Advertising

Verblio

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. Testimonial Advertising Examples.

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Storyscaping in the Realm of Book Editing

Melanie Saxton

But what I didn’t expect was exposure to a concept called “storyscaping.” ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Maybe you should ask my wife!

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. Direct mail isn’t a magic bullet — it works best in combination with other marketing channels.

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