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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot.

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How to Advertise Your Products on Target.com

Neil Patel

Maybe hire a few hundred influencers to promote your business? That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing. What is Personal Branding?

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5 Powerful Examples of Testimonial Advertising

Verblio

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. It’s all about social proof.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. Direct mail isn’t a magic bullet — it works best in combination with other marketing channels.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Maybe you should ask my wife!

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How SEO and SEM Work Together

ContentWriters

SEMRush defines search engine marketing (SEM) as the “practice of promoting websites by increasing their visibility in search engine results pages (SERP) primarily through paid advertising…” It’s also sometimes called “pay-per-click” (PPC) advertising. SEO is typically used when discussing types of organic (i.e.,

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