Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Content Marketing 126

Content Marketing Marketing Content Sales 126

Shorthand Content Marketing

FEBRUARY 28, 2023

When most businesses start to do marketing for their brand, they become impatient for results. This short-term view is especially common when it comes to paid advertising. But many business owners get impatient with content marketing as well. Also, content marketing is key to increasing your organic traffic on Google.

Content Marketing 64

Content Marketing Marketing Content Content Creation 64

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

Sales 98

Sales Content Marketing Marketing Content 98

Article Writing

OCTOBER 3, 2022

Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging. Genius Content Marketing Quotes That Will Inspire You. “

Content Marketing 85

Content Marketing Marketing Creative Director Content 85

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more. It’s a winning formula.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing. Machine Learning in Content Marketing.

Content Marketing 90

Content Marketing Marketing Content Manufacturing 90

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

Marketing 110

Marketing Advertising IT 110

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Promotion 101

Promotion Content Marketing Content Marketing 101

Content Marketing Institute

OCTOBER 18, 2019

Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading → The post The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? appeared first on Content Marketing Institute.

Advertising 52

Advertising Content Marketing Marketing Content 52

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 81

Content Marketing Marketing Content Finance 81

Article Writing

OCTOBER 22, 2022

content marketing. content marketing strategy. is content marketing dead Strategy. Is Content Marketing Dead? Posted On: It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” What does content marketing really mean anyway?

Content Marketing 52

Content Marketing Marketing Content Social Media 52

BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

Copywriter 65

Copywriter Copywriting Content Marketing SEO 65

Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing? Let the learning begin.

Content Marketing 105

Content Marketing Ads Brand Content 105

BKA Content

MARCH 22, 2024

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 As one of millions of digital product creators, you may wonder how to market digital products. As one of millions of digital product creators, you may wonder how to market digital products.

Landing Page 88

Landing Page Marketing Search Engine Optimization Social Media 88

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertising 98

Advertising Editorial Content Marketing Ads 98

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 74

Digital Marketing Agency Marketing Search Engine Optimization 74

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

Marketing 82

Marketing Retail Content Creator Advertising 82

Blogtrepreneur

OCTOBER 24, 2022

Creating a content marketing strategy is only half the battle. Fortunately, there are a few key indicators that you can use to gauge the success of your SEO association with content marketing strategy. You’ve put a lot of time and effort into your content marketing strategy. Congratulations!

Content Marketing 45

Content Marketing Brand Awareness Marketing Lead Generation 45

Content Marketing Institute

NOVEMBER 18, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. ” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. .” Download this week’s PNR: This Old Marketing podcast. In this week’s episode. Show details.

Content Marketing 75

Content Marketing Marketing Content Advertising 75

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. See social media as an advertising channel.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

NOVEMBER 11, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. Download this week’s PNR: This Old Marketing podcast. 31:15): Content marketing in crisis.

Content Marketing 79

Content Marketing Marketing Content Contractor 79

Content Marketing Institute

JULY 22, 2019

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Continue reading → The post Agencies: How to Set Your Clients’ Content Marketing Expectations appeared first on Content Marketing Institute.

Agency 83

Agency Content Marketing Marketing Content 83

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 104

Content Marketing Marketing Content Retail 104

Content Marketing Institute

SEPTEMBER 24, 2018

? ?. Ever wondered why some content marketing programs are more successful than others? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. The best content marketing programs address a clearly defined problem or challenge.

Content Marketing 94

Content Marketing Marketing Content Editorial 94

Content Marketing Institute

FEBRUARY 21, 2020

He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 99

Content Marketing Marketing Content Advertising 99

Verblio

NOVEMBER 16, 2022

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. Testimonial Advertising Examples.

Advertising 52

Advertising Storytelling Ads Concept 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With $100,000, I’d test dynamic content recommendation engines for email. 1,000: Take the marketing team to dinner.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

FEBRUARY 14, 2019

Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute. But how do you reach them with your media and your message?

Advertising 96

Advertising Content Marketing Media Marketing 96

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. This kind of marketing makes wine intimidating.”. Click To Tweet.

Content Marketing 103

Content Marketing IT Marketing Content 103

Kristi Hines

JULY 31, 2021

Are you looking for data to share with your boss or client to justify your marketing budget? Or do you need research to backup your next piece of content? In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics.

Healthcare 130

Healthcare Marketing Manufacturing Retail 130

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. Association of National Advertisers. Digital Marketing Institute.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change?

Content Marketing 87

Content Marketing Storytelling Marketing Content 87