Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertising 126

Advertising Ads Banking Brand Awareness 126

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 75

Digital Marketing Content Marketing Marketing Content 75

Neil Patel

SEPTEMBER 23, 2020

Social media dominates the present-day marketing landscape. Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers. More so, a platform like Facebook that gives you direct access to 2.6 billion people.

Consulting 123

Consulting Advertising Ads Portfolio 123

Dr. Rissy's Writing and Marketing

JULY 18, 2023

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Neil Patel

FEBRUARY 19, 2021

While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers find business-minded individuals and target them with incredible accuracy? Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money.

Advertising 130

Advertising Banking Script Hospitality 130

Neil Patel

APRIL 15, 2021

population as customers, you’d be pretty eager to use that platform to advertise your business, right? It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon? Here’s how you can use advertising to get the most out of it.

Advertising 112

Advertising Retail Ads Social Media 112

Neil Patel

FEBRUARY 24, 2021

Banner advertising is everywhere. Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. What Is Banner Advertising? Banner advertising consists of placing a designed ad on another website. What Makes an Advertising Banner Successful?

Advertising 126

Advertising Text Ads Creativity 126

Neil Patel

APRIL 19, 2021

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. Why You Should Use Target Advertising/Roundel.

Advertising 113

Advertising Retail Concept Ads 113

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign? Tailored Audiences.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 102

Marketing Social Media Keywords Engineering 102

Kristi Hines

AUGUST 4, 2023

This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull.

Food 83

Food Advertising Ads Creativity 83

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why. What’s digital marketing?

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 77

Content Marketing Search Engine Optimization Marketing Content 77

Shorthand Content Marketing

JULY 22, 2022

When it comes to content marketing, everyone wants better and higher content engagement. . However, the problem is that when it comes to content engagement, it is a broad concept. . Even worse, finding specific ways to measure content engagement can be frustrating. A Definition of Content Engagement.

Engagement 52

Engagement Content Brand Awareness Social Media 52

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

FEBRUARY 5, 2019

Facebook engagement is easier and more valuable than you ever imagined. I still feel dumb for that one… The engagement just wasn’t there. I still feel dumb for that one… The engagement just wasn’t there. I had a large number of fans but very little actual engagement. Facebook marketing is like an iceberg.

Engagement 112

Engagement Marketing Landing Page Ads 112

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertising 97

Advertising Editorial Content Marketing Ads 97

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. By contrast, content marketing is all about engaging with your audience and creating a bond of trust with visitors to your site.

Content Marketing 74

Content Marketing SEO Search Engine Optimization Marketing 74

Copywriter Collective

JANUARY 20, 2023

What Are Some of the Biggest Changes in Advertising in the Last Decade? The last decade has dramatically shifted how businesses advertise their products and services. One of the most significant changes has been the emergence of display advertising services , which allow businesses to reach a wider audience with targeted ads.

Advertising 52

Advertising Search Engine Optimization Social Media Brand Awareness 52

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Get More Engagement. Effective marketing campaigns are data-driven.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Blogtrepreneur

APRIL 5, 2024

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. Finally, consider the engagement factor. But the true difference lies in the ammunition.

Brand Awareness 52

Brand Awareness Marketing Advertising Lead Generation 52

Freelance Writing Jobs

MAY 31, 2024

Creating SEO-friendly content is important, but it’s absolutely critical when you’re targeting niche markets. And for freelance writers, specializing in niche markets is a lucrative move. But, how should you really proceed when you’re focusing on niche markets only?

SEO 52

SEO Marketing Content Keywords 52

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Livestreams can take on many forms.

Marketing 132

Marketing Content Entertainment Social Media 132

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. Association of National Advertisers. Digital Marketing Institute.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

Marketing 92

Marketing Communication Content Content Creation 92

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

ContentWriters

FEBRUARY 15, 2023

However, for marketers, it’s music to our ears. Social media is a tried-and-true marketing channel that has existed since the inception of Facebook, and it’s not going away anytime soon. According to a recent HubSpot survey , social media will be among the top three marketing channels that brands invest in for 2023.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 92

Content Marketing Marketing Long Form Content Content 92

Smart Blogger

JUNE 13, 2023

And that’s precisely where digital marketing campaigns enter the picture. We’re talking tailored, engaging social media posts, captivating email newsletters, and sizzling content that doesn’t just blend into the background noise but compels clicks and seriously boosts conversions. Let’s dive right in!

Digital Marketing 88

Digital Marketing Sales Marketing Social Media 88

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. As consumers leverage social and chat platforms to find and research products, marketers will need to rethink how much effort to put into catering to Google’s mighty algorithms. Measure your impact.

Marketing 130

Marketing Search Engine Optimization Social Media Food 130

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105