Nick Ursborne

DECEMBER 26, 2023

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. 2024 is going to change everything in marketing.

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Copywriter Copywriting Writing Sales Copy 249

Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. In Agency news : Amy Bishop-Wycisk has joined Trellis Literary Management as agent. Harriet Poland has joined Creative Artists Agency (CAA) as an agent.

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Art Director Editorial Agency Digital Media 73

Publishing Trends

OCTOBER 20, 2022

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing.

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Creative Director Agency Editorial Digital Media 40

Neil Patel

FEBRUARY 15, 2021

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Beacons Help Marketers Adapt to the “New” Buyer. The end result?

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Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). The Best Damn Web Marketing Checklist, Period! Attract qualified traffic to your site.

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Content Marketing Marketing Manufacturing Content 108

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. In the age of digital media, having a steady stream of video views can increase visibility on social media. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. Click on that.

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Ads Advertising Text Social Media 104