Publishing Trends

OCTOBER 20, 2022

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

BKA Content

OCTOBER 10, 2022

Proactive reasoning — anticipating future challenges and needs — can allow for growth and strategic advantage even in a market downturn. Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer.

Digital Media 52

Digital Media Government Advertising Social Media 52

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Neil Patel

FEBRUARY 15, 2021

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Beacons Help Marketers Adapt to the “New” Buyer. The end result?

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). The Best Damn Web Marketing Checklist, Period! Attract qualified traffic to your site.

Content Marketing 109

Content Marketing Marketing Manufacturing Content 109

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. In the age of digital media, having a steady stream of video views can increase visibility on social media. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. Click on that.

Ads 104

Ads Advertising Text Social Media 104

ContentWriters

SEPTEMBER 28, 2022

They know that being a consumer means they’re going to be on the receiving end of a sales pitch. You likely know that video is one of the most effective elements in digital media. But did you know that marketers are making videos even more engaging now? A win-win all around! It Personalizes Content. Email Newsletters.

IT 52

IT Marketing Storytelling Entertainment 52

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. Traditional sales language and tactics are not your friends on LinkedIn. That’s where I come in.

Social Media 135

Social Media Media Content Creator Digital Marketing 135