Ahrefs

JUNE 25, 2023

I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting. But before we get to the list, I want to confirm that you shouldn’t rely on these … Read more ›

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Creative Little World

OCTOBER 26, 2023

Turns out, you’ve got a co-author in the form of artificial intelligence (AI). As we experience the era of AI, technology has crept into almost every field imaginable, and copywriting hasn’t been spared either. A simmering question gains traction among copywriters: “Is AI going to replace copywriters?”

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Smart Blogger

JUNE 14, 2023

But what if you had a powerful ally in AI copywriting tools? What is AI Copywriting? In the era of rapid digital expansion, the essence of AI copywriting has become increasingly central to content creation. But what exactly is AI copywriting? Let’s dive in!

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Nick Ursborne

MARCH 12, 2024

This is why an AI can never feel or express emotions. This is why all AI-generated text needs to be infused with human emotion. As any seasoned copywriters will tell you, emotion lies at the heart of great copy and content. This is why you need to take AI-generated content as your starting point, not the end point.

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Nick Ursborne

JANUARY 29, 2024

I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. Well… We’re at a similar juncture now, with the rise of AI. Here are three things you need to do… First, you need to start finding and connecting with other professionals who are leaning into AI. At least, not right away.

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Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” ” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.

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Copywriter Copywriting Writing Storytelling 222

Nick Ursborne

MARCH 14, 2024

He’s talking about when AI achieves Artificial General Intelligence, AGI. AGI is broadly defined as the stage at which an AI model gains enough skills to perform any task that humans can do, with equal or better proficiency. What’s your plan to put yourself among the 5%, and not the 95% replaced by AI? No problem.”

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Nick Ursborne

DECEMBER 26, 2023

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. through a combination of AI and humans. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. We’re 85% past that point.

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Nick Ursborne

JANUARY 17, 2024

To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. Our jobs are already being significantly impacted by the rise of AI. Step 1 is to lean into change and become an expert in the use of AI. AI doesn’t understand the subtleties of human emotion. Tell stories.

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Copywriter Copywriting Writer Writing 221

Nick Ursborne

APRIL 22, 2024

How to work with AI tools in a more collaborative way. I’ve often said that not a word in my blog is written by AI. The following 5 tips on how to work more collaboratively with AI were written by GPT-4. Patience and Adaptability: Developing an effective collaborative relationship with an AI requires patience and adaptability.

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Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Sensory experiences… like taste, smell, and hearing, are a great way to separate your writing from AI.

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Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. As part of its training dataset, this Custom GPT has direct access to pretty much everything I have ever written about AI and EI. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 213

Nick Ursborne

JANUARY 22, 2024

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. And the absence of emotion can be exacerbated by the use of AI-assisted writing.

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Nick Ursborne

NOVEMBER 25, 2023

With ChatGPT and other AI tools, they run on existing technologies. Other than a huge investment in compute power, AI doesn’t need new hardware. Now, a year later, companies are still struggling to figure out how and where to deploy AI. There is a particular challenge here for writers and copywriters.

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Copywriter Collective

JANUARY 6, 2023

AI is transforming copywriting. Most of these facets are powered by technologies like AI and VR or virtual reality. When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. 5 Ways AI is Transforming Copywriting Today. Data Analytics.

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Copywriter Copywriting Content Creation Manufacturing 59

Nick Ursborne

FEBRUARY 14, 2024

AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. Because an AI can read about love, but can’t feel it. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. It’s time to be more human.

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Freelance Copywriter Copywriting Copy 202

Nick Ursborne

SEPTEMBER 2, 2023

AI is the big thing right now. This is a problem for writers and marketers who rely too heavily on AI. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts.

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Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Because the nuances of human emotion are a weak spot for even the best AI writing tools.

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Copy Ads Copywriter Copywriting 212

Copywriter Collective

NOVEMBER 25, 2022

It’s no secret that artificial intelligence (AI) is rapidly gaining ground on human abilities in a wide range of areas. But one task where humans still reign supreme is creating impactful copywriting. That said, AI does have its advantages when it comes to copywriting. However, it’s not always the best option.

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Copywriter Copywriting IT Copy 64

Nick Ursborne

JANUARY 4, 2024

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Does this mean I can rely on AI tools to create emotionally intelligent copy? The post Lead with Emotional Intelligence before you use your AI prompts.

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Nick Ursborne

SEPTEMBER 10, 2023

Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well. An AI can’t experience emotion first-hand. The future belongs to writer and copywriters who combine AI and Emotional Intelligence.

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Copywriter Copywriting Sales Copy Copy 217

Nick Ursborne

OCTOBER 13, 2023

Suddenly, you find you’re writing like a… hmm, this is weird… you’re writing like a computer, or an AI. Even before AIs were a thing. Writing with emotion is essential in a world of AI writing tools. This is how you set yourself apart from AI writing. I’m not suggesting you ignore AI. Business school?

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Writing Copywriter Copywriting Sales 211

Nick Ursborne

SEPTEMBER 29, 2023

It’s impossible to achieve if you rely too much on AI for your marketing communications. So where does AI come into our journey to authentic communication? This is where AI can help, simply because it is so good at crunching, analyzing and summarizing huge piles of data. Many writers see a huge divide between AI and EI.

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Writing Copywriter Copywriting Communication 246

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. It not only sets your writing apart from anything done by AI alone, but can also be more deeply rewarding for you as a writer and a person. I’m a big fan of AI, and I use it a lot. Academic writing. Business writing.

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Nick Ursborne

AUGUST 30, 2023

This has always been the case… before AI, before the Web, before computers. But AI tools like ChatGPT don’t lead with emotion. ChatGPT is an AI. An AI doesn’t care about the feelings of its readers. But human copywriters do care. Some copywriters are already making this mistake. It has zero feelings.

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Copywriter Copywriting Writing Script 191

Nick Ursborne

OCTOBER 4, 2023

Not for an AI describing the process. And it separates us from anything written by AI. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. If you want to learn how to do this, check out my course on Futureproof Copywriting. In other words, the experience is emotional.

Storytelling 227

Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. AI combined with “prompt engineering” drags you even deeper into the sameness trap. AI combined with “prompt engineering” drags you even deeper into the sameness trap. The result?

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Writer Copywriter Copywriting Sales Copy 241

Nick Ursborne

SEPTEMBER 13, 2023

AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions. This kind of story is deeply personal, very engaging, and way beyond the capabilities of an AI to create. And, once again, this is beyond what AI can reasonably achieve. Yup, Nick-4 is me.)

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Jasper

AUGUST 11, 2022

How do AI copywriting tools work and are they worth it? Which are the best AI writing assistants in the market? Get answers to these and other questions here.

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Copywriter Copywriting Writing Marketing 52

Nick Ursborne

SEPTEMBER 22, 2023

AI tools can’t do that. So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. One more thing… AI can’t run, jump, cycle or surf. As always, find the right balance between AI and Emotional Intelligence. That’s a huge constraint.

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Writing Copywriter Copywriting Copy 235

Elna Cain

JANUARY 13, 2023

Have you been hearing a lot about AI and AI writing tools? The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. In fact, with the advent of using an AI writing tool, you can offer new jobs – prompt engineering – as a freelancer!

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Freelance Writer Script Writing 284

Nick Ursborne

JANUARY 16, 2023

Imagine trying to tackle that kind of task without an AI to help you. The greatest limitation of of AI systems like ChatGPT is that they’re not human, and don’t have emotions. But that doesn’t mean, as a human, I can’t project my own emotions onto the AI. And it’s an AI. I guess it is. ChatGPT feels oddly human too.

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Freelance Copywriter Copywriting Copy 248

Nick Ursborne

JULY 17, 2023

By now, pretty much every writer and copywriter on the planet will have used a tool like ChatGPT as a writing assistant. Some writers use AI just to help outline their work. Other tasks that are really well suited to AI include things like brainstorming and market research. Others use it to complete full drafts.

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Elna Cain

MARCH 3, 2023

It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be. And what about the future of AI? Why this feeling?

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Freelance Writing Copywriter Copywriting 188

Kristi Hines

AUGUST 2, 2023

Using ChatGPT plugins , anyone can leverage AI to create products, offer services, automate workflows, and tap into new revenue streams. This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine.

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Utilities Transportation Medical Content Creation 246

Ashleyn Writes

APRIL 27, 2023

With the emergence of AI technology for copywriting, it’s going to become even more important to nail down those copy skills. Now, you may be one of those people who are pretty AI-adverse, but do you really, truly , understand everything it can do for your business? Need help on how to ask the AI bot for changes?

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Copywriter Copywriting Copy Banking 130

Credible Content

MARCH 22, 2023

It is a simple online AI chatbot created by OpenAI. It is an AI language model. It can be used with conversational AI applications to simulate human-like interactions. Here is a typical prompt you can use: Act as an expert copywriter. Write a 500-word blog post on the benefit of using humor in copywriting.

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