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Writing prompts for AI should feel like you’re playing a musical instrument.

Nick Ursborne

That approach sounds attractive, but I don’t think it’s the way to get the best outputs from an AI model like ChatGPT. But that’s what often happens when people are disappointed by the output from their chosen AI model. The best prompting is collaborative, iterative, and steeped in emotion. And I lead with emotion.

Writing 202
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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

How does this work in the world of AI automation? There are now numerous service tools and agencies out there that use AI to generate a company’s creative output. These AI models can create work at incredible speed. The role of creative directors has diminished in the agency world over the last couple of decades.

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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

AI is the big thing right now. Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. This is a problem for writers and marketers who rely too heavily on AI. Once again… Emotional Intelligence comes to the rescue.

Writing 244
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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. Should they welcome AI or fear it? AI tools are extraordinarily powerful.

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The faster the pace of AI adoption, the more important it is writers don’t fall behind.

Nick Ursborne

With ChatGPT and other AI tools, they run on existing technologies. Other than a huge investment in compute power, AI doesn’t need new hardware. Now, a year later, companies are still struggling to figure out how and where to deploy AI. You write a prompt, and the AI comes back with written text. No, it isn’t.

Writer 223
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How to Use AI to Breathe Life into Modern Storytelling in 2024

Smart Blogger

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.