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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

He’s talking about when AI achieves Artificial General Intelligence, AGI. AGI is broadly defined as the stage at which an AI model gains enough skills to perform any task that humans can do, with equal or better proficiency. This isn’t just about marketing, it applies to all knowledge work. Images, videos, campaign ideas?

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. through a combination of AI and humans. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. We’re 85% past that point.

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Your professional network from 2023 isn’t the one you need for 2024.

Nick Ursborne

Well… We’re at a similar juncture now, with the rise of AI. Here are three things you need to do… First, you need to start finding and connecting with other professionals who are leaning into AI. Most of the people I’m already connected with aren’t as into AI as I am. Second, subscribe to some new AI newsletters and podcasts.

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According to a recent report from the IMF, 60% of jobs in the US will be impacted by AI.

Nick Ursborne

To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. And yes… marketing, writing, media and the like are in the front lines here. Our jobs are already being significantly impacted by the rise of AI. Step 1 is to lean into change and become an expert in the use of AI.

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Sensory experiences… like taste, smell, and hearing, are a great way to separate your writing from AI.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. Because an AI can read about love, but can’t feel it. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. It’s time to be more human.

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