The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. Google now has access to Reddit’s Data API, and Reddit gained access to Vertex AI to improve its internal search capabilities. What does this partnership mean for digital marketers?

Brand Awareness 60

Brand Awareness Digital Marketing SEO Utilities 60

The Hoth

DECEMBER 5, 2023

Is your in-house marketing team constantly fighting to get everything done during the day? Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout). You’re forgetting about SEO , one of the most critical marketing channels. The problem?

SEO 97

SEO IT Agency Recruitment 97

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up. Who Should Use Systeme?

Marketing 139

Marketing Lead Generation Retail Utilities 139

Income Diary

MARCH 22, 2024

With the power of AI, you can streamline your operations, automate repetitive tasks, and make data-driven decisions that can help you grow your business faster. So, without further ado, let’s dive in and discover the power of AI for online business success! By leveraging the power of AI, Reclaim.ai can be a game-changer.

Search Engine Optimization 52

Search Engine Optimization Engineering Sales Keywords 52

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could.

Social Media 136

Social Media Media Marketing Healthcare 136

Quick Sprout

SEPTEMBER 23, 2022

The final software options include those that best fit the scenarios and criteria required by most businesses for call recording software. The Top 14 Best Call Recording Software. The following 14 products feature call recording features to help businesses monitor and train teams for superb customer service or marketing.

Sales 117

Sales Keywords Communication Collaboration 117

Copywriter Collective

JANUARY 6, 2023

AI is transforming copywriting. Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. Data Analytics.

Copywriter 59

Copywriter Copywriting Content Creation Manufacturing 59

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Next, we’ll dive into why this metric matters for SEM and your PPC campaigns.

IT 103

IT Ad Copy Keywords Landing Page 103

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. The more context you provide, the better the AI can learn.

Marketing 125

Marketing Healthcare Utilities Finance 125

Content Hacker

MARCH 8, 2023

That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences.

Content Creation 105

Content Creation Content Long Form Content Search Engine Optimization 105

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Here’s what we found out. Earned Media.

Marketing 144

Marketing Social Media Content Creation Ads 144

BKA Content

FEBRUARY 26, 2024

The 7 Best Companies for SEO Outsourcing in 2024 No matter how you feel about living in a digital world, there’s no denying that search engines are an integral part of our daily lives. What Are the Best SEO Outsourcing Companies? Expertise: They specialize in web design and development, organic SEO services and PPC marketing.

SEO 68

SEO Search Engine Optimization Digital Marketing Social Media 68

Quick Sprout

FEBRUARY 22, 2023

The Top 13 Best VoIP Call Recording Software Each of the companies on this list provides high-quality VoIP call recording services. Call transcription: If a product doesn’t offer AI-powered or human transcription, it should at least come with an integration that makes it easy to transcribe all your recorded calls for reviewing purposes.

Healthcare 92

Healthcare Education Sales Brand 92

Contently

FEBRUARY 23, 2023

Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line. Sentiment allows you to understand why people take action.

Content 98

Content Brand Awareness Landing Page Brand 98

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Increasingly, consumers will use the channel that best suits their needs in the moment. In an increasingly fragmented search space, marketers must understand each platform’s different audiences and demands.

Marketing 98

Marketing Search Engine Optimization Social Media Food 98

Neil Patel

NOVEMBER 23, 2021

The best part about responsive display ads is that they can be created automatically (by Google’s AI and machine learning engine) using your assets. These are the same assets you can upload to use for both standard and smart display ad campaigns. It’s also why it’s essential how-to run responsive display ad campaigns.

Ads 112

Ads Landing Page Text Copy 112

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. Association of National Advertisers. Digital Marketing Institute.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

The Creative Penn

MAY 5, 2023

What is the AI-Assisted Artisan Author? How can we use AI tools in our creative and business processes while still keeping our humanity at the core of our books? In this article, I’ll outline the concept of the AI-Assisted Artisan Author , which is how I intend to surf the wave of change ahead, rather than drown in the deluge.

Creativity 87

Creativity Publisher Publishing Publishing 87

The Hoth

JANUARY 5, 2024

Lots of ad tech firms rely on third-party cookies to inform their advertising strategies, and as soon as Google gets rid of cookies entirely in Q3, they’ll lose their data collection abilities. The Topics and Protected Audience APIs provide advertisers with limited information about user’s interests.

Search Engine Optimization 59

Search Engine Optimization Agency Advertising SEO 59

Neil Patel

JANUARY 27, 2023

Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Let’s talk about seasonal SEO’s impact and how to leverage it to improve marketing performance. Seasonal SEO and Its Impact on Your Overall SEO Strategy You know SEO strategy is an important part of your online marketing efforts.

SEO 91

SEO Keywords Content Creation Landing Page 91

The Creative Penn

APRIL 21, 2024

In the intro, BookVault bespoke printing options ; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [ Publishing Perspectives ]; AI Publishing Formula Podcast ; Brave New Bookshelf Podcast ; “I’m not worried about AI, because I got my mojo working.” So I'll give a little background.

Social Media 52

Social Media Publisher Publishing Publishing 52

Neil Patel

SEPTEMBER 30, 2020

One of the more prominent reasons is the lack of expert guidance – something that hiring the best Facebook ad agency can help overcome. You want to hire an agency to develop an efficient Facebook advertising strategy for your company. Everybody claims to be the best, but only a few have the experience to back its claims.

Agency 139

Agency Ads Portfolio Advertising 139

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. With SEM, that’s how!

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

DECEMBER 15, 2020

To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. This is just one of the latest legal issues facing online marketers today. This is just one of the latest legal issues facing online marketers today. The Cambridge Analytica scandal is a good example of behavioral marketing gone wrong.

Architecture 142

Architecture Advertising Ads Sales 142

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

Advertising 89

Advertising Utilities Ads Keywords 89

Neil Patel

SEPTEMBER 3, 2021

Paradox uses AI to make your virtual job fair easy to manage. With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first. Put a team together that shows off the best aspects of your business. Develop a Marketing Plan. You’ve got to be proactive and focus on your marketing plan.

Recruitment 138

Recruitment Marketing Social Media Government 138

Grammarly

AUGUST 30, 2023

Enhanced employability: Having a diverse skill set makes you more employable and gives you a competitive advantage in the job market. That experience can also help employees stay up to date with the latest trends, technologies, and best practices in their industry. It’s used in fields such as finance, marketing, and healthcare.

Healthcare 106

Healthcare Finance Education Communication 106

The Creative Penn

APRIL 1, 2024

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. Today's show is sponsored by my patrons!

Marketing 52

Marketing Social Media Advertising Promotion 52

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. This, of course, is the challenge of paid marketing. To help you make the most from your paid ad dollars, we dive into the five best methods for converting paid ad leads. By following best practices.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

MARCH 5, 2021

Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? YTMP Partners.

Content Creator 122

Content Creator Advertising Ads Content Creation 122

The Creative Penn

MARCH 27, 2023

My Kickstarter campaign for my travel memoir, Pilgrimage , funded within minutes and raised over £26,000 (over US$31,000) for a niche book in a new market. In this episode, I share my lessons learned and tips for a successful campaign. Will I do another Kickstarter campaign? Was it worth it?

Retail 86

Retail Projects Social Media Sales 86

The Creative Penn

NOVEMBER 27, 2023

In the intro, marketing for multi-genre authors [ Self Publishing Advice ]; Same as Ever: Timeless lessons on risk, opportunity, and living a good life by Morgan Housel ; Year of the Locust by Terry Hayes , and what we can learn from both of these books. So it's a niche market, but definitely, it's a thing. I'm now overwhelming you.

Retail 86

Retail Publisher Publishing Publishing 86

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. We’ve hand-selected the best tools and services to generate buzz about your new business. Are you in the market for high powered PR software that drives serious results? Business Wire.

Social Media 139

Social Media Search Engine Optimization Keywords Engineering 139

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel. Overview of Demand Generation.

Lead Generation 118

Lead Generation Sales Advertising Management 118