The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. Show Notes How does search work now?

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Keywords Advertising Text Engineering 75

The Creative Penn

JULY 3, 2023

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. In this episode, Nick Thacker and I discuss some of the main points. You can listen above or on your favorite podcast app or read the notes and links below.

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Publisher Publishing Publishing Creativity 74

The Creative Penn

MAY 8, 2023

What are the implications of generative AI for the indie author community? This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. You can listen above or on your favorite podcast app or read the notes and links below.

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Retail Publisher Publishing Publishing 75

The Creative Penn

MARCH 13, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. You can listen above or on your favorite podcast app or read the notes and links below.

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Content Text Creativity SEO 74

Intergrowth

MARCH 10, 2023

I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. Today, I want to talk about where AI is today and how it will change the way businesses acquire new customers online.

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Content Marketing Marketing Content Creation Content 59

The Creative Penn

MARCH 27, 2023

In this episode, I share my lessons learned and tips for a successful campaign. In the intro, I mention the 6 Figure Author Podcast , The Writers Well Podcast , and Reid Hoffman's new Possible podcast. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

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Retail Projects Social Media Sales 74

The Creative Penn

DECEMBER 18, 2023

In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the next 15 years of being an author entrepreneur. This episode is supported by my Patreon community, who fund my future-focused thinking time. You can listen above or on your favorite podcast app or read the notes and links below.

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Retail Pharmaceutical Creativity Publisher 75

The Creative Penn

JANUARY 26, 2023

How can you use AI tools to ethically and responsibly create in whatever sphere you love? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

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Creativity Projects Government Text 74

The Creative Penn

APRIL 15, 2024

What can authors learn from the adoption of AI into the music industry? Plus, Amazon's new AI board member, Andrew Ng [ TechCrunch ]; AI for Everyone free course; SEO is Dead [ Marketing Against the Grain ]; My episode on Generative AI Search for Book Discoverability ; Yes, Colossal is real, and Spear of Destiny.

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Creativity Text Retail Sales 52

The Creative Penn

JUNE 4, 2023

In the intro, Amazon's category changes [ KDP Help ; Kindlepreneur ; Publisher Rocket ]; Book description generation with AI ; Thoughts on New Zealand and how the river forks; AI is about to turn book publishing upside down [Publishers Weekly]; Black Swan: The Impact of the Highly Improbable – Nassim Nicholas Taleb.

Writing 75

Writing Publisher Publishing Publishing 75

The Creative Penn

JUNE 4, 2023

In the intro, Amazon's category changes [ KDP Help ; Kindlepreneur ; Publisher Rocket ]; Book description generation with AI ; Thoughts on New Zealand and how the river forks; AI is about to turn book publishing upside down [Publishers Weekly]; Black Swan: The Impact of the Highly Improbable – Nassim Nicholas Taleb.

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Writing Publisher Publishing Publishing 75

Kayleigh Moore

AUGUST 28, 2023

There are AI writing tools , cheaper alternatives, and agencies that crank out content. Miscellaneous Updates First: Some recent episodes of the Freelance Writing Coach Podcast. The Wild World Of AI Writing Tools. And in recent years, it’s been tough. Being a lone wolf in this space isn’t easy. ✏️ Next: Something new!

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Freelance Writer Content Marketing Editorial 130

The Creative Penn

JULY 9, 2023

In the intro, Meta launches Threads, the new Twitter-like app — you can follow me @jfpennauthor; Possible Podcast episode with Ethan Mollick ; Moonshots and Mindsets podcast about De-extinction ; Copyright and AI with Kathryn Goldman ; plus, adapting Catacomb to a screenplay, and I'm speaking in Paris in Oct.

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Script Writing Publisher Publishing 74

The Creative Penn

JUNE 26, 2023

In the intro, HarperCollins and KKR make bids for Simon & Schuster [ The Hotsheet ]; more details from the Indie Author Earnings report [ ALLi ]; Thoughts from SPS Live; Photo of my boxed set (in a box) ; Amazon launch their Generative AI Innovation Centre. I had titles change, I had book covers I didn't like.

Writing 74

Writing Social Media Publisher Publishing 74

The Creative Penn

MAY 15, 2023

TechCrunch ]; Google rolling out generative AI, Duet for Workspace ; Generative Search , Marketing Against the Grain podcast ; Did we consent to our data training generative AI? [ You can listen above or on your favorite podcast app or read the notes and links below. So welcome back to the show, Toby.

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Writer Medical Social Media Creativity 75

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. make things up), it's now evident that the generative AI tools make a lot up — and we need to be aware of the potential ramifications. How can we educate ourselves and others on the way these AI models work?

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Text Creativity Publisher Publishing 74

The Creative Penn

NOVEMBER 4, 2022

Generative art tools like DALL-E, Midjourney, and Stable Diffusion are taking AI art into the mainstream. Penn NFTs with AI-generated art based on words from my novels; Microsoft will incorporate DALL-E into design products [ TechCrunch ]; Meta's Make-A-Video and Google's Imagen Video [ TechMonitor ]. He has a Ph.D.

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Concept Text Creativity Social Media 73

The Creative Penn

NOVEMBER 4, 2022

You can listen above or on your favorite podcast app or read the notes and links below. Shareable image generated by Joanna Penn with DALL-E 2. You've said many times on the podcast that you give, I think you give a book three or four clicks on your Kindle before you decide whether or not to read on. Show Notes.

Writing 73

Writing Insurance Writer Creativity 73

Content Hacker

APRIL 9, 2024

Once you have a list of target keywords, incorporate them naturally into your blog post titles, headings, and throughout the content. Use your target keyword in your blog post title and meta description, but make sure they’re still compelling and click-worthy. Use Header Tags Appropriately Header tags (H1, H2, H3, etc.)

Advertising 77

Advertising Collaboration Blog Blogging 77

The Creative Penn

MARCH 20, 2023

In the intro, Draft2Digital opens up Print for everyone ; Future Today Institute Trends report ; Microsoft introduces the AI-powered 365 Co-pilot ; Google unveils generative AI tools ; Ethical AI Publishing newsletter from Monica Leonelle. Here are the highlights and the full transcript is below. Joseph: Certainly.

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Writing Projects Collaboration Publisher 75

The Creative Penn

MARCH 17, 2023

We all use tools to help us improve our skills, and in this episode, Leanne Leeds explains how she uses the generative AI tool, Sudowrite, to write better books and serve her readership more effectively. She also uses AI tools as part of her creative process, which is what we're talking about today. So welcome, Leanne.

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Writing Creativity Marketing Copy Copy 74

The Creative Penn

NOVEMBER 4, 2022

You can also listen to my recent round-up of AI narration options across multiple platforms in episode 623. If you'd like to know more about how authors can use AI, check out my course, The AI-Assisted Author, which includes ethics and issues, as well as opportunities across writing, marketing, image and video creation, and much more.

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Retail Text Publisher Publishing 73

The Hoth

JUNE 6, 2023

So if your content isn’t optimized to penetrate the top 5 for keywords related to your niche, you’ll have a hard time generating more organic traffic. On-page SEO refers to all your efforts to optimize the content & ranking factors that exist on your website (like your blogs, infographics, title tags, internal links, and URL structure).

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Engineering SEO Architecture Search Engine Optimization 98

Content Hacker

APRIL 17, 2024

As someone who’s been in the content marketing game for a while, I’ve seen firsthand how AI writing tools have revolutionized the industry. And let me tell you, AI SEO content writers are a game-changer. With AI writing tools, you can generate high-quality, SEO-optimized content in a fraction of the time.

Content Writer 71

Content Writer Writer SEO Content 71

Intergrowth

MARCH 5, 2023

Top ten posts and other titles that elicit interest or emotion are often called clickbait, but they don’t have the same negative qualities as true clickbait. Although the ultimate goal of any business is to generate revenue, that’s not the only metric for success. Marketers can use clickbait and still be authentic and provide value.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Creative Penn

MARCH 6, 2023

In the intro, YouTube gets into audio-only podcasts ; Seth Godin's book marketing for The Song of Significance ; How to make more money than the average author [ Ask ALLi ]; Independent author income survey from ALL i; The Authors Guild updated their model contract with a new clause: No Generative AI Training Use.

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Writing Publisher Publishing Publishing 74

Content Hacker

MARCH 23, 2023

AI blog writing can get daunting really quickly. Because an AI writing tool cannot create great, profitable content by itself. Without your edits, the AI content your tool produces will be bland, wordy, and uninteresting. In fact, I came up with a framework for editing that you can use to improve all of your AI blogs.

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Writing Content Blog Blogging 94