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Why Video Content is Essential for Any Business | Content Marketing in Australia

Blogtrepreneur

Video content is becoming important in the digital world. This is true for businesses looking to engage their audience. The benefits of video content are endless. It boosts brand awareness and improves customer engagement. This blog post explores why video content is essential for any business in Australia.

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Is SEO Worth It for Your Business?

BKA Content

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. What Is the ROI of Alternative Marketing Strategies?

SEO 83
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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. So, why isn’t Chief Content Officer a more prominent title? Same concept here.

Content 133
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How Do Blogs Help SEO: Making the Most Out of Your Website Content

BKA Content

Focus on Google’s E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. Blogs that provide exclusive content or offer perks or rewards for your readers are the most successful at generating leads. When people more regularly visit your website for the information they need, it builds brand awareness.

Website 88
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Evolution of the Search Landscape and Future Search Trends

Neil Patel

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. You’ll still have to make sure it’s relevant to your audience and how you communicate with them.

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

Brand 143