Remove Audience Remove Brand Awareness Remove Events Remove Lead Generation
article thumbnail

How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

article thumbnail

PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?

Blogtrepreneur

Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. A strategic blend, informed by data and audience insights, might be the most effective way to secure client victories. If it’s immediate lead generation you seek, law firm PPC might be your best bet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Marketing 132
article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. event registrations or product demo signup). Gating content for lead generation.

article thumbnail

How to Establish a B2B Content Marketing Strategy

ContentWriters

A B2B content marketing strategy is a comprehensive plan that outlines the following: What content will be made (content types) Why it’s being made (content goals) Who it’s for (target audience) Where it will be shared (distribution strategy) How it will be measured (content KPIs) Content strategies are not static.

article thumbnail

Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

They also communicate that information clearly and concisely to resonate with the audience. They may spend days or weeks studying their target audience to find the “nugget” that motivates prospects to act. Brand Copywriting Brand copywriting is unlike any other form of copywriting.

article thumbnail

How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Trend Takeovers.