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Curating Your Business Blog and How I Can Help

Melanie Saxton

From the products you carry to the services you sell, blogging is one of the most important — and cost-effective — ways to boost your brand and marketplace visibility. Believe me, I trained to produce online content through graduate coursework in digital media. That’s the art and science of expert business blogging.

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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. All you have to do is repackage those valuable tidbits and present them to your audience. Let’s say you recorded a podcast this week and released it to your audience. Here’s how.

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What Is CTR? And How You Can Improve It

Backlinko

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR. Why Is CTR Important?

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Develop messaging strategies. The difference?

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Do you find yourself running out of ideas for videos your audience will love? With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. The almost 40-year-old brand had not kept up with the times. “We were a faceless brand. Faceless brands are the next dinosaur.”

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

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