Make a Living Writing

JANUARY 22, 2024

As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand.

Copywriter 90

Copywriter Copywriting Freelance Social Media 90

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 108

Brand IT Social Media Editorial 108

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? VR offers a new way to tell stories to an audience. johnkbucher Click To Tweet.

Brand 94

Brand Storytelling Food Manufacturing 94

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Make a Living Writing

JULY 5, 2023

Here are the highlights: Acquisitions Editor Graphic Designer Editorial Assistant Illustrator Publicist Literary Agent Publisher Marketing Manager Contract Manager Whew, we’ve got a lot of ground to cover so let’s get started. Editorial Assistants work in an extremely collaborative environment.

Publisher 81

Publisher Publishing Publishing Editorial 81

ContentWriters

OCTOBER 18, 2023

With ads vying for attention from every platform and media channel, consumers value reliable, unbranded information from reputable sources over branded and promotional content. Readers who find value in your content and respect the author’s expertise will associate their professional knowledge with your brand.

Search Engine Optimization 64

Search Engine Optimization Medical Content Healthcare 64

Bramework

FEBRUARY 2, 2024

Remember the goal: to educate your audience. Your content always is the connection between you and your audience. This builds trust with your target audience. You’ve now created a solid connection with your audience , it’s time to address the challenge with them. How do you build a connection in 4 minutes?

Blog Post 98

Blog Post Writing Post Blog 98

Contently

FEBRUARY 1, 2023

The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. Whether it’s persona research , feature releases, internal/external presentations, or a new product launch, the two teams are tied to each other. Take product launches as an example.

IT 122

IT Content Collaboration Social Media 122

Content Marketing Institute

NOVEMBER 30, 2017

4 Ways to Shift Your Thinking to Truly Focus on Your Audience. CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. Sales presentations. Click To Tweet.

Content 222

Content Editorial Editorial Team Content Marketing 222

Ashleyn Writes

FEBRUARY 16, 2022

Podcasters, journalists, bloggers, editors, PR contacts … they’re all looking out for #1—THEIR audience. They painstakingly built & earned that audience. You may be interested in: Marketing & PR Planning 101: How to Build an Editorial Calendar. That’s simply how the publicity game goes sometimes.

Media 147

Media Copy Advertising Creativity 147

ProBlogger

MARCH 19, 2018

How to Develop an Engaged Blog Audience. Three ways to build engagement with your audience. Links and Resources for Principles of Building an Engaged Blog Audience: Bob Burg. Today’s podcast is brought to you by our brand new course, 31 Days to Build a Better Blog which launches this week to some of you. Tom Shefchunas.

Engagement 48

Engagement Audience Blog Blogging 48

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Every brand has a story to tell—and Google Web Stories helps you tell yours. Before you create your first Google Web Story, think about your brand’s image.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. Bethany Chambers , director of audience engagement, North Coast Media . What is content marketing?

Content Marketing 105

Content Marketing Marketing Content Editorial 105

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We are here to help. Should we do this?

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. The data searching technique aims to understand the meaning of words in context and determine user intent before presenting search results. What are lucrative keywords?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. For a start, they’re more forgiving.

Landing Page 92

Landing Page Editorial Team Editorial Text 92

Bramework

OCTOBER 9, 2023

It requires thinking about the audience and creating content that engages them. You’re free to use your blog as a tool to build trust with potential customers while establishing your online brand. Inspiring Your Audience Through blogging, you have the power to inspire your audience and influence their lives in profound ways.

Blog 52

Blog Blogging Social Media Keywords 52

Content Marketing Institute

NOVEMBER 14, 2017

The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew. By the early 2000s, About.com was one of the largest websites (by audience traffic) in the world. HANDPICKED RELATED CONTENT: How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy.

Content 98

Content Editorial Finance Education 98

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Optimize your Instagram bio for lead generation.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Fat Joe

SEPTEMBER 8, 2023

Here’s what you need to consider: Internal Resources Start by evaluating the expertise already present within your SEO agency. You provide the services under your brand name but use a third-party provider to do the work. Target Audience Understanding the target audience will help you narrow in on the right content and SEO tactics.

SEO 98

SEO Agency Writing Projects 98

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal. CMWorld Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Fat Joe

OCTOBER 14, 2022

iSpionage also presents lists of the most profitable keywords. These let you optimize products, improve brand performance and enhance the customer journey. Other metrics include Citation Flow which shows the quantity of links, and Visibility flow which tracks high-quality editorial links. Take its suite of ecommerce services.

SEO 95

SEO Agency Keywords Digital Marketing 95

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 98

Advertising Editorial Content Marketing Ads 98

Make a Living Writing

SEPTEMBER 4, 2023

On the other side of the fence from copy is editorial—articles you write for digital and physical newspapers and magazines. Catchy headline: Relates to your topic and is a must-read for your audience Present problem: What is the challenge your customer faces? Thanks to your blog post. These pieces are not copy.

Copywriter 108

Copywriter Copywriting Sales Copy Copy 108

Content Marketing Institute

JANUARY 19, 2018

I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial. Among the uses: Editorial – Be it for your blog, podcast, vlog, book , or some other format, interviews are an excellent way to source original insights. And over time I become better at it. Click To Tweet.

Editorial 91

Editorial Script Content Marketing Audience 91

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Launch an audience research and partial website redesign project. What could you do with an additional $1,000?

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Is your brand deliberately centered on readability? Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. What about you?

Medical 94

Medical Proofreader Government Editorial Team 94

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

JANUARY 2, 2018

As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. These give us critical demographic information about our audience.@Twitter

Social Media 109

Social Media Management Media Editorial Team 109

ProBlogger

MARCH 19, 2018

Several Key Ways to Develop an Engaged Blog Audience. Three ways to build engagement with your audience. Links and Resources for Principles of Building an Engaged Blog Audience: Bob Burg. Today’s podcast is brought to you by our brand new course, 31 Days to Build a Better Blog which launches this week to some of you.

Engagement 23

Engagement Audience Blog Blogging 23

Moz

SEPTEMBER 3, 2020

In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. It could be editorial or critic ratings. What about critics versus audiences? Step 4 - Find a unique, powerful, exceptional way to present this content.

Content 76

Content Editorial Keywords Collaboration 76

Content Marketing Institute

APRIL 23, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Creating the Content of Your Audience’s Dreams. Enhanced brand awareness or sentiment among potential customers? Every new asset must draw attention from something else your audience might want to pay attention to. Content Marketing Strategy Essentials.

Editorial 107

Editorial Social Media Content Marketing Brand Awareness 107

Moz

MARCH 30, 2021

For many, link building also presents a challenge. Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. This chapter covers: Editorial Links (the most important kind) User-generated links Nofollow links Risky vs Non-risky links Sustainable links.

Agency 61

Agency Editorial SEO Engineering 61

Content Marketing Institute

DECEMBER 28, 2017

Unfetter your thinking before you make editorial plans. Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses. Time, of course, is an illusion.

Content Marketing 99

Content Marketing Marketing Content Government 99