Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

Audience 99

Audience Landing Page Entertainment Content 99

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 97

Brand Banking IT Entertainment 97

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online.

Marketing 132

Marketing Content Entertainment Social Media 132

Credible Content

JUNE 7, 2023

Did it entertain you? Seeking Entertainment and Relaxation: Sometimes you just want to relax and enjoy engaging content, and blogs can provide that escape. Blogs offer entertaining stories, humorous articles, and enjoyable reads to help you unwind. Try to remember what the reason was. There was something that hooked you.

Blog Post 147

Blog Post Post Blog Blogging 147

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. ” @YouTube's goal is to promote #content that gets people back to YouTube, says @TimSchmoyer. Think SEO with a twist.

Audience 90

Audience Food Entertainment Promotion 90

Smart Blogger

JULY 5, 2023

Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!

Social Media 92

Social Media Media Content Creation Entertainment 92

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. What’s important is showcasing what is true to you in your content to build trust and connection with your audience.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

BKA Content

OCTOBER 20, 2023

This NYC digital PR powerhouse has worked with major international brands, such as eBay, Adidas and EA Sports. When influencers get excited about certain video games, clothing brands, vehicles or other products, their followers are more likely to check out the items, too. Bright Age works with the likes of ABC and Disney. Learn More 5.

Content Creation 84

Content Creation Social Media Media Agency 84

ContentWriters

FEBRUARY 8, 2023

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. This can help increase conversion rates, build trust between you and your audience, and make a more personal connection with your customers. What Is a B2B Video?

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Make a Living Writing

SEPTEMBER 18, 2023

Investigative Journalism An investigative journalist thoroughly researches a topic to expose evidence and deliver information on that topic to a wider audience than would normally have access to it. This type of journalist might also be in charge of writing catchy headlines or snippets that promote the story before it airs.

Entertainment 83

Entertainment Utilities Freelance Writer 83

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. If you’re planning on starting your own podcast, you’ll need to determine your target audience from the get-go.

Entertainment 105

Entertainment Advertising Utilities Ads 105

Content Marketing Institute

AUGUST 31, 2018

Instead of simply gaming, MGM Resorts wants its 28 global properties to be known for something with a near universal appeal – entertainment. Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year.

Brand 73

Brand Entertainment Content Hospitality 73

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. Post-purchase stages help turn an existing customer into a brand advocate, ensuring long-term business growth. It’s where you ignite that initial spark that illuminates your brand.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

NOVEMBER 10, 2021

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. While it might seem counterintuitive to delete posts after just a day, this allows brands and people to share more personal content and build stronger relationships. How do you turn Snaps into cash?

Social Media 130

Social Media Promotion Education Brand Awareness 130

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Content Writing

DECEMBER 20, 2022

In present times, it plays a big role in enlightening audiences about the business’s products. If by any chance you want to harness advantages of digital marketing to promote your business, you should distinguish content writing from copywriting. It has the potential to amplify your brand’s voice for target audiences.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. This guide walks you through crafting a coherent and effective video marketing strategy, focusing on connecting genuinely with your audience while driving your business goals forward. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. First, marketing in eSports allows you to reach a dedicated and engaged audience.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Let’s look at some Twitter advertising examples to see how you can best use this platform to reach your audience effectively: 1.

Advertising 138

Advertising Ads Promotion Creativity 138

Neil Patel

JANUARY 19, 2021

Improve Brand Personality. I ask because these three words are key to defining your brand’s personality. Your brand personality matters. Eighty-six percent of customers opt for companies with an honest, upfront, and authentic identity, and voice tweets instantly make your brand feel more real and sincere. A final tip.

Social Media 139

Social Media Entertainment Digital Marketing Promotion 139

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. What brands does Generation X like right now? Build some promotions and special offers into your social posting calendar just for followers and fans.

Ads 127

Ads Ad Copy Advertising Social Media 127

ContentWriters

NOVEMBER 14, 2022

While it’s often better to use phrases like “Season’s Greetings” or “Happy Holidays,” the phrasing in your marketing strategies ultimately depends on your audience. The key is to thoroughly understand your target audience and structure your content language around their preferences. Do Put Customers First.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Dr. Rissy's Writing and Marketing

OCTOBER 6, 2022

Nowadays, there are podcasts so popular that they influence their audience’s way of living; some have gotten so big that celebrities want to be a part of them. They make sure to find the right podcast for your brand, assist in marketing it on social media, and bring awareness to you or your business in a major way.

Marketing 90

Marketing Social Media Utilities Entertainment 90

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 99

Education Brand Banking Retail 99

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Builds Trust with Your Audience 3.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Neil Patel

DECEMBER 15, 2020

In that case, podcasting may just be the way to do it—particularly if you’re trying to reach a younger audience. Would it: Raise awareness of your brand? Be a way to promote new products? Keep in mind that all content has the same ultimate goal: To solve a problem, or a pain point, for their audience.

Script 125

Script Concept Insurance Social Media 125

Neil Patel

OCTOBER 17, 2020

The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. The bot often messes up targeting and adds accounts who have no genuine interest in your brand. How Buying Instagram Followers Affect Your Brand Negatively? So even if you follow them, these accounts will not follow you back. MoneyWasted.

Social Media 145

Social Media Entertainment Engagement Education 145

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

Marketing 140

Marketing Electronics Finance Retail 140

Smart Blogger

JUNE 1, 2023

Using precise targeting and personalized content, businesses can reach audiences like never before. It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. Content Marketing Content marketing goes beyond the confines of mere sales pitches and promotions.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Express Writers

OCTOBER 11, 2022

That’s exactly what we’re covering in this article so you can get your brand noticed by the right audience. How to Choose the Right B2B Marketing Channels for Your Brand. Consider What Appeals to Your Target Audience: You always want to create content that will appeal to your target audience. But best of all?

Marketing 79

Marketing Social Media Email Copy Utilities 79

Neil Patel

JANUARY 26, 2021

For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started. Enabling engagement also: Enhances the customer and brand experience.

Communication 132

Communication Script Text Social Media 132

Smart Blogger

JULY 26, 2023

They’ve earned the trust and respect of their audience , and in turn, have the power to shape their followers’ perceptions, choices, and yes, even their purchasing decisions. They are trendsetters, opinion shapers, and occasionally, they are the spark that sets a brand alight. What is an Instagram Influencer?

Food 64

Food Social Media Architecture Entertainment 64