Moz

MARCH 16, 2021

And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. Learn how to use LSI keywords the right way. What are LSI keywords?

Keywords 56

Keywords SEO Engineering Digital Marketing 56

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. So, make sure to tailor each piece to your audience.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Contently

MARCH 14, 2023

Some people think SEO is an elusive “unicorn,” available only to the marketing elite. But digital marketing experts disagree. It’s really a cash cow,” said Jared Degnan, director of digital strategy at Kellen Communications during Communication Week’s webinar “Unicorns, SEO, and Other Myths.”

SEO 126

SEO Content Marketing Marketing Content 126

BKA Content

FEBRUARY 28, 2024

SEO aims to help your business appear in the top search results for your target audience. If you rank high on page one when potential customers search for keywords such as “best general contractor in Dallas, TX,” you can count on a significant boost to website traffic. That’s where keywords come in.

Contractor 73

Contractor SEO Construction Search Engine Optimization 73

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

BKA Content

NOVEMBER 18, 2022

You have probably seen a ton of articles expressing the importance of effective SEO writing to your digital marketing strategy, but do you really understand what it even means? Basic Concepts Behind SEO Writing. Before you can understand SEO writing, there are two basic concepts you need to grasp first. Organic Searches.

SEO 87

SEO Search Engine Optimization Writing Concept 87

Content Hacker

MARCH 15, 2023

Thought leadership content is a type of long-form content that provides more than just valuable information to an audience. Mark Schaefer An industry leader producing thought leadership content almost weekly is top digital marketer Mark Schaefer. I wrote an entire book on these concepts!” That’s key!)

Long Form Content 98

Long Form Content Content Digital Marketing Concept 98

ContentWriters

JUNE 14, 2023

Avoiding keyword stuffing. In digital marketing, two terms often come up: SEO content writing and content writing. This includes strategically incorporating relevant keywords, creating compelling meta descriptions, and structuring the content so search engine algorithms can easily understand and index.

Content Writer 91

Content Writer SEO Writer Search Engine Optimization 91

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? If you cater to a niche market, SEO may not provide a payoff since only a few people will search related keywords.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Identify Connected Keywords and Hashtags. Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

FEBRUARY 22, 2024

This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers. Whenever a SERP feature or AI-generated Snapshot appears at the top of the results page for a keyword, you’ll always be at a disadvantage traffic-wise, even if you’re ranked in the #1 organic spot.

IT 59

IT SEO Brand Awareness Keywords 59

The Hoth

AUGUST 22, 2023

As a concept, domain authority has been around since 1999 when it was mentioned in a paper by John Kleinberg called Authoritative Sources in a Hyperlinked Environment. How to use domain authority As an example, let’s say that your eCommerce store has a DA score of 50, and you’re only able to rank in position #2 for your target keyword.

IT 98

IT SEO Concept Keywords 98

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

MAY 26, 2023

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. In essence, copywriting is about evoking emotions and crafting narratives that resonate deeply with the target audience, moving them to act.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

SEPTEMBER 21, 2021

Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. Well-researched content helps build audience trust and positions you as a leader in your industry. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in.

Content Management System 142

Content Management System Food Content Keywords 142

Content Hacker

MAY 19, 2023

Why you need to understand keyword research and SEO optimization (crucial for reaching a wider audience). Share Personal Details About Yourself or Your Business To establish a connection with your audience from the get-go, it’s important to let them know who you are and what drives you.

Blog Post 98

Blog Post Blog Blogging Post 98

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JULY 5, 2023

In this guide, we will pull back the curtain on the bounce rate, revealing how you can transform your site into a digital hotspot that readers can’t resist. Bounce rate is one of those jargon terms that digital marketers throw around, but what does it really mean? What is Bounce Rate? (& Why Does it Matter?)

Keywords 73

Keywords Digital Marketing Storytelling Utilities 73

Smart Blogger

JULY 27, 2023

Digital marketing agencies look for content writers to craft compelling stories for their clients. Becoming a content writer isn’t necessarily about having the perfect degree or qualifications, it’s more about cultivating the right set of skills and developing a keen understanding of your audience.

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

ContentWriters

MARCH 22, 2023

In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. Long-form content is the best choice when the context, intent, audience, and purpose call for it. Questions to ask yourself should include: Does this content solve a problem for my audience? Who will read this?

Long Form Content 98

Long Form Content IT Electronics Content 98

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

DECEMBER 1, 2021

Optimize some images, start ranking for keywords. Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Search engines use keywords to connect users and their searches with relevant information.

Healthcare 107

Healthcare Medical SEO Search Engine Optimization 107

The Hoth

MAY 18, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business.

Construction 98

Construction Contractor Search Engine Optimization Text 98

Quick Sprout

FEBRUARY 19, 2023

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. List posts are great for SEO because they tend to contain lots of keywords (and links) spread throughout them. You can also use this template to compare topics and keywords.

Blog Post 77

Blog Post Post Blog Blogging 77

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

ContentWriters

JANUARY 4, 2023

The ability to identify and join with a particular audience. If you’re in digital marketing, you know about Neil Patel. Named a Top Ten marketer by Forbes, there is much to learn from this expert. It’s great for marketing basics, learning how to advertise, and handling customer service. Neil Patel Blog.

Finance 97

Finance Blog Blogging Education 97

Neil Patel

SEPTEMBER 30, 2021

Typically, social listening helps you stay on top of all the gossip, gauge brand sentiment, and have engaging conversations with your audience. However, you are bound to find that some people will misspell your brand name or other important keywords and hashtags you’re looking out for. There is no direct engagement with your audience.

Social Media 101

Social Media Keywords Brand Engagement 101

Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. The Legend of SEO It starts with an angry, expletive-filled phone call from the manager of the band Jefferson Starship to Bob Heyman , who was then the VP of audience development at a company called Cybernautics. What Is SEO? SEO stands for Search Engine Optimization.

SEO 98

SEO Search Engine Optimization Content Creation Engineering 98

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Content Hacker

JUNE 30, 2023

Step #1 : Research well-established educators within your industry who share similar values and goals as yours, including your target audience. Step #3 : Create an original curriculum tailored explicitly towards your target audience – catering to the unique needs and challenges they face daily.

Collaboration 98

Collaboration Blog Blogging Banking 98

Shorthand Content Marketing

APRIL 22, 2022

One of the main ways that they were getting new users to try their app was through inbound marketing. This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month. It means using verbiage and terms commonly used by your target audience.

Content Writer 52

Content Writer Writer Healthcare Content 52

Content Hacker

FEBRUARY 20, 2024

Blogging remains one of the most powerful tools in digital marketing strategy, offering an unparalleled platform for sharing insights, building brand authority, and connecting with your audience on a personal level. This step isn’t just about aesthetics; it’s about offering your audience an enjoyable experience.

Blog 52

Blog Blogging Social Media Collaboration 52

Neil Patel

JANUARY 21, 2021

For instance, like TikTok’s algorithm, you’ll likely discover a lot of digital marketing content if you follow me. If you want to diversify your feed, search for keywords you’re interested in and follow people who come up in the results. The content available to you is dependent on who you follow.

Social Media 138

Social Media Media Engagement Concept 138

The Hoth

MAY 10, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business.

Construction 59

Construction Contractor Search Engine Optimization Text 59

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Think About the Audience.

Social Media 133

Social Media Blogger Media Brand 133

Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? A lack of focus on the audience’s needs was frequently cited as a key mistake. Now, that we have the audience-focus thing on the list, let’s dive into 27 more characteristics of content that sucks.

Content 111

Content Content Creator Content Marketing Social Media 111

ProBlogger

FEBRUARY 10, 2014

When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic.

Keywords 44

Keywords Blogger Construction Copywriter 44