Audience Content Creator Entertainment Storytelling 
Buffer
SEPTEMBER 13, 2023
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.
Smart Blogger
JULY 5, 2023
From TikTok to YouTube Shorts, Instagram to Facebook Reels, and even Twitter , virtually all the major platforms support and promote short videos to their audiences. They allow for quick and impactful storytelling, capturing attention in a world of ever-decreasing attention spans. But why are short videos so effective?
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Content Marketing Institute
JULY 2, 2018
It held the promise of slight entertainment. He placed a higher value in language than most content creators. They want to feel cleverer, more informed, or more entertained than they were before reading your content. HANDPICKED RELATED CONTENT: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’.
Content Marketing Institute
SEPTEMBER 6, 2018
When it comes to carving a fresh and future-focused path, we can all learn a few lessons from the winners and finalists from this year’s Content Marketing Awards. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine. Finalist: Project of the Year).
Content Marketing Institute
JANUARY 15, 2018
Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Sadly, I’m guilty of writing (weak) content at times,” she says.
Content Marketing Institute
DECEMBER 25, 2017
We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.
ContentWriters
APRIL 12, 2023
In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives.
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