Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Marketing Banking Insurance 111

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Audience 90

Audience Food Entertainment Promotion 90

Content Marketing Institute

NOVEMBER 19, 2018

The new entertainment category these events have spawned – esports – is projected to reach $1.65 billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch.

Audience 75

Audience Brand Entertainment Concept 75

Content Hacker

APRIL 14, 2024

Ideas that your audience will love, share, and keep coming back for more? Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain. What are good blog topics for your hungry audience? Are you ready to write your next blog post?

Writing 105

Writing Blog Blogging Food 105

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

Content Marketing 86

Content Marketing Marketing Education Content 86

Shorthand Content Marketing

OCTOBER 7, 2022

What’s the difference between a content writer and a copywriter? A content writer usually writes to educate, inform, and entertain. copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. What Makes a Good Copywriter?

Copywriter 97

Copywriter Copywriting Writing Content 97

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 73

Content Marketing Editorial Healthcare Entertainment 73

Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences.

Content 102

Content Storytelling Consulting Promotion 102

Bramework

DECEMBER 1, 2023

In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Content Marketing Institute

DECEMBER 26, 2017

Don’t turn off half your potential audience (some of us shave, too). Chief Marketing Officer. Becky and I have a suggestion: Cash in on the millions of women buying Dollar Shave Club products by creating a separate set of post-purchase content that speaks to the fairer sex’s trials and tribulations. Adam Weber. Account Managers.

Content Marketing 91

Content Marketing Marketing Content Agency 91

Smart Blogger

JANUARY 22, 2024

The reasons are manifold: Guides Your Marketing Strategy : A well-defined funnel helps in tailoring your marketing efforts at different stages, ensuring that you’re reaching out to your audience in the most effective way. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Grammarly

JANUARY 29, 2024

Next are online articles and blogs , known as content marketing. Share” factor on social media If you’re using content marketing with your website, getting readers to share your content on social media is free publicity. With that in mind, choose topics that do well socially with your type of audience.

Website 96

Website Writing Copywriter Copywriting 96

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 86

Content Marketing Government Marketing Food 86

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. What are you trying to accomplish?

Marketing 132

Marketing Content Entertainment Social Media 132

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

BKA Content

JULY 5, 2023

Try These 5 Listicle Ideas To Attract Readers A listicle should inform, educate or entertain, leaving the reader with more than useless clickbait. Countdown Listicles for Entertaining Your Audience Think of countdown listicles as a way to stake your claim as a source of information in your field.

Education 80

Education Entertainment Insurance Social Media 80

BKA Content

OCTOBER 20, 2023

This up-to-date guide lists the top social media content creation services you can count on. What Are the Best Social Media Content Creation Services for Your Needs? Your company can approach social media content marketing in many different ways. Learn how we can help you get started. Learn More 5.

Content Creation 86

Content Creation Social Media Media Agency 86

BKA Content

JANUARY 24, 2024

A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Volume Nine A full-service digital marketing agency, Volume Nine offers SEO services, social media marketing and advertising. Learn More 4.

SEO 78

SEO Search Engine Optimization Manufacturing Finance 78

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. It’s about sifting through mountains of information to share relevant gems with your audience. This approach can save time and keep your social media posts fresh without always creating original content from scratch. Align With Your Audience 2.

Content 52

Content Social Media Digital Marketing Entertainment 52

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. It’s about sifting through mountains of information to share relevant gems with your audience. This approach can save time and keep your social media posts fresh without always creating original content from scratch. Align With Your Audience 2.

Content 52

Content Social Media Digital Marketing Entertainment 52

Smart Blogger

MAY 26, 2023

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. In essence, copywriting is about evoking emotions and crafting narratives that resonate deeply with the target audience, moving them to act.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

BKA Content

NOVEMBER 8, 2023

These posts are also excellent for content marketing. If your business doesn’t show up on Google searches, there may be a mismatch between the content and the target audience. To appeal to the almighty algorithm (and potential customers), you must identify the right keywords to include in your content.

Search Engine Optimization 73

Search Engine Optimization Social Media Digital Marketing Insurance 73

iWriter

DECEMBER 19, 2023

Investing in exceptional content has become a non-negotiable necessity in today’s digital era, where attention spans are shorter than ever. A high-quality blog post is a well-crafted and thoughtfully written piece of content that offers value to its readers. This type of blog post must have a clear purpose and target audience.

Blog Post 52

Blog Post Search Engine Optimization Post Entertainment 52

Neil Patel

DECEMBER 8, 2021

Good content answers the questions people search for on search engines and provides educational, entertaining, insightful, and empowering information. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well. Tell the story.

Content 136

Content Social Media Long Form Content Entertainment 136

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You’ll still have to make sure it’s relevant to your audience and how you communicate with them.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved.

Engagement 129

Engagement Banking Content Finance 129

Neil Patel

MARCH 11, 2021

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go. What Are Discord Bots? Community Hubs Beta.

Entertainment 113

Entertainment Digital Marketing Communication Engagement 113

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Click To Tweet. In the name of brand love.

Brand 97

Brand Banking IT Entertainment 97

Content Marketing Institute

JUNE 14, 2018

Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain. What content can you create that entertains, informs, and solves a problem? Video content creation should follow the above tips and a few more to succeed on Facebook. Promote best-performing content.

Ads 109

Ads Content Entertainment Content Creation 109

Smart Blogger

SEPTEMBER 27, 2023

Simply put, brand awareness measures how memorable and recognizable a brand is to its target audience. Informed Marketing Efforts : Knowing your brand’s position helps you improve content marketing campaigns. You can get feedback from your audience through platforms like Google Forms and SurveyMonkey.

Brand Awareness 74

Brand Awareness Brand Collaboration Construction 74

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Consumption Metrics.

IT 141

IT Content Social Media Brand Awareness 141

Smart Blogger

JUNE 1, 2023

Using precise targeting and personalized content, businesses can reach audiences like never before. What is Digital Marketing? Digital marketing is like a megaphone for the digital age, an orchestra conductor leading a harmonious ensemble of various online marketing disciplines. Why is Digital Marketing Important?

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Before you dive in to livestreaming.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Neil Patel

DECEMBER 28, 2021

Entertainment was another balm in a complicated year. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. How to Use the Search Trends Report to Generate Content Ideas. Make Your Content More Visually Appealing.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Smart Blogger

MAY 11, 2023

One of my favorite examples of developing audience empathy comes from this Copyblogger “confession” post by Smart Blogger’s own Writer Extraordinaire and Badass Visionary, Jon Morrow: Imagine two women, lying in bed. Before you start writing, think about your content goals. Who’s the intended audience?

Writing 102

Writing Content Persuasion Prose 102

Content Hacker

JUNE 9, 2023

If you want to attract your target audience, you need to do things differently. Find a keyword related to what you do, your audience, or what you sell. Relevancy (Related to What you Sell, Your Industry, & Your Audience) Relevancy is a biggie for finding the right keywords. Let’s dive into exactly how to do it.

Keywords 111

Keywords Marketing Engineering SEO 111

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.

Content Creator 120

Content Creator Storytelling Creativity Banking 120