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How to Capture Captive Audiences With Content

Content Marketing Institute

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

The new entertainment category these events have spawned – esports – is projected to reach $1.65 billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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In-Depth Content is King: Creating Helpful, Authoritative Content

Bramework

In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Before you dive in to livestreaming.

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The Marketer’s Guide To Medium

Neil Patel

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. What Is Medium?