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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.

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Write About Your Furry Friends: 18 Pet Publications That Want Your Stories

The Write Life

They publish true first person accounts, interviews and inspiring articles. Payment: No monetary compensation, but author bio and links will promote you to their audience. Articles published on the website offer writers a one-year complimentary subscription to The Bark. Here are 18 opportunities for pet writers.

Writing 98
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Hatch a plan.

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Power Up Social Media Strategy With These 4 Tech Tools

Content Marketing Institute

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Social media promotion: Zapier. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. Cost: Free.