article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

article thumbnail

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

article thumbnail

How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”.

article thumbnail

13 Simple Tips to Create Content that Connects

Agency Content Writer

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

article thumbnail

Novel vs Book: 3 Common Misconceptions & Their Significance

Smart Blogger

If you’ve ever wondered why this distinction is so important, this article unpacks all that, exploring how novels and books differ in their content, purpose, audience, and format. Writing and Publishing : For writers and publishers, the distinction is crucial for targeting the right audience. It’s all about the storytelling.

article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Creating educational #content can differentiate your brand, says @johnoxford1.