Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Content 59

Content Freelance Content Marketing Editorial 59

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

Content 144

Content Brand Awareness Collaboration Keywords 144

Ahrefs

JANUARY 16, 2023

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel. Furthermore, in HubSpot’s State of Inbound Marketing … Read more ›

Content Marketing 101

Content Marketing Marketing Content Education 101

AWAI

MARCH 15, 2023

Today is your last chance to join B2B Writers International for $1. As a member, you’ll get everything you need to meet the demands of the vast B2B industry, where 3 out of 5 companies are having trouble finding writers. Use the site’s roadmaps and tools and you can be earning top professional fees.

Writer 105

Writer 105

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

Keywords 91

Keywords Landing Page SEO Sales 91

BKA Content

SEPTEMBER 1, 2023

The Importance of SEO for B2B and How To Get Started Search engine optimization uses high-quality content to boost your company’s search rankings for target keywords. Considering that the vast majority (~80%) of B2B marketers use it, the importance of SEO for B2B is impossible to deny.

Search Engine Optimization 85

Search Engine Optimization SEO Manufacturing Contractor 85

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. What’s so important about product pages? Product pages drive direct sales.

Content 102

Content Keywords Brand Awareness Retail 102

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. The post 7 SEO Tools No B2B Content Marketer Should Be Without appeared first on Contently.

Content Marketing 144

Content Marketing Search Engine Optimization SEO Marketing 144

Quick Sprout

OCTOBER 28, 2023

People buying … 9 B2B Website Designs That Visitors Trust and Understand Read More » The post 9 B2B Website Designs That Visitors Trust and Understand appeared first on. When it comes to promoting your brand online to other businesses, straightforward and streamlined is a solid approach.

Website 75

Website Promotion Brand IT 75

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

Sales 135

Sales Social Media Government Script 135

Smart Blogger

AUGUST 5, 2023

Understanding the complex world of B2B and B2C can feel like learning a new language. Ready to dive into the riveting realm of B2B vs B2C? Demystifying the Jargon of B2B and B2C B2B and B2C: if you’ve spent any amount of time in the business world, you’ve likely come across these acronyms. Their focus?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Smart Blogger

MAY 4, 2023

Does this B2B marketing scenario sound familiar? This guide will show you step by step what’s involved in B2B marketing for your small business and how to get your marketing campaigns on the road! How B2B Marketing Differs from B2C Marketing Marketing is marketing no matter who you’re targeting, right? Let’s jump in.

Marketing 76

Marketing Social Media Search Engine Optimization Copy Editor 76

Content Marketing Institute

JULY 21, 2021

Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading → The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute. Are old formats worth clinging to?

Content Marketing 137

Content Marketing Marketing Content Post 137

Content Marketing Institute

MARCH 9, 2021

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute. And yet, boring, academic-like content pervades. It’s time to rethink that.

Writing 135

Writing Content Content Marketing Audience 135

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. Continue reading → The post 2021 B2B Content Marketing: What Now? But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

Content Marketing 145

Content Marketing Marketing Content Ads 145

Copywriter Collective

AUGUST 15, 2023

The cornerstone of any successful B2B marketing campaign is effective and engaging content. While B2B content marketing is not new, its effectiveness depends on how well the content is written and structured. While B2B content marketing is not new, its effectiveness depends on how well the content is written and structured.

Copywriter 52

Copywriter Copywriting Persuasion Copy 52

Bright Company

FEBRUARY 13, 2023

For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. The post Creative B2B Campaigns, with examples appeared first on Bright Company. Consumer brands are renowned for pushing creative boundaries.

Creativity 52

Creativity Collaboration Agency Brand 52

Content Marketing Institute

JUNE 28, 2023

Plus, see how three B2B brands make the most of the visually oriented platforms. Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Continue reading →

Brand 91

Brand 91

The Hoth

OCTOBER 12, 2023

While SEO is equally as crucial to the B2B (business-to-business) world as it is for B2C (business-to-consumer) companies, B2B SEO involves a different set of tactics. It’s due to the difference in audience, as Google’s search algorithms work the same for B2B companies as they do for B2C. B2C vs. B2B SEO: What’s the Difference?

SEO 59

SEO Keywords Search Engine Optimization Lead Generation 59

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Content Marketing 137

Content Marketing Brand Marketing Content 137

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Content Marketing 114

Content Marketing Marketing Content 114

Copywriter Collective

JANUARY 17, 2023

Every B2B business needs to have a comprehensive marketing plan. Compelling content is the foundation of any successful B2B marketing effort. B2B copywriters simplify content so that busy professionals can quickly and easily understand it. Applying B2B copywriting strategies in this situation is important.

Copywriter 64

Copywriter Copywriting Marketing Copy Copy 64

Content Marketing Institute

AUGUST 29, 2023

While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI.

SEO 78

SEO Content 78

Content Marketing Institute

JULY 2, 2020

Every corner of B2B is drowning in identikit, low-value content. Continue reading → The post 5 Big Obstacles Encountered by B2B Content Marketers appeared first on Content Marketing Institute. Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list.

Content Marketing 143

Content Marketing Marketing Content Brand 143

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

Audience 143

Audience Content Content Marketing Marketing 143

AWAI

MARCH 16, 2023

Practice is a good way to improve as a B2B copywriter. Follow the project details to do this practice exercise, using tips about this B2B short-copy gig.

Projects 105

Projects Copy Copywriter Copywriting 105

Express Writers

OCTOBER 11, 2022

Considering the rapid rate at which B2B marketing channels have grown for the last decade, this can seem especially difficult. How to Choose the Right B2B Marketing Channels for Your Brand. 7 B2B Marketing Channels to Explore in 2022. Of course, it’s not good to overlook the use of social media for B2B marketing.

Marketing 79

Marketing Social Media Email Copy Utilities 79

Content Marketing Institute

DECEMBER 13, 2022

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means. Continue reading →

Content 116

Content Sales 116

AWAI

MARCH 4, 2023

Learn about the B2B opportunity for writers – where the demand is high, competition is low, opportunity is limitless, and professional fees are expected right out of the gate.

Writer 111

Writer 111

Content Marketing Institute

JANUARY 13, 2022

Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. appeared first on Content Marketing Institute.

Content 131

Content Content Marketing Audience Marketing 131

Content Marketing Institute

JULY 18, 2023

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →

Brand 91

Brand Marketing Content IT 91

Content Marketing Institute

JULY 12, 2022

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that. Continue reading →

Social Media 119

Social Media Media Marketing Content 119

ContentWriters

MAY 31, 2023

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Ahrefs

DECEMBER 14, 2022

In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. Shopify is … Read more ›

Content Marketing 94

Content Marketing Marketing Content Audience 94

Smart Blogger

OCTOBER 26, 2022

Unlike B2C marketing, B2B marketing strategies need to be more targeted. That’s because, unlike B2C buyers, B2B buyers: Are less prone to impulse buys or marketing gimmicks, like discount codes. Below, we’ll share 13 B2B marketing tactics that are sure to connect and convert your target audience.

Marketing 62

Marketing Social Media Brand Awareness Digital Marketing 62

Neil Patel

NOVEMBER 11, 2021

Are you a B2B business? As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar. B2B vs B2C SEO: What is the Difference? Time is money; I get it.

SEO 96

SEO Sales Website Audience 96