How to use the concept of slippery slide in copywriting to increase your sales
Credible Content
SEPTEMBER 12, 2022
In the beginning pages of the book, he writes: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” Hence, your readers must read your copy fully. Remaining copy: Keep your remaining copy sticky. How do you do that?
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