Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Blogtrepreneur

MAY 9, 2024

In today’s competitive market, making your clients feel valued is not just a nice-to-have, it’s a must-have for business sustainability and growth. Analyzing Client Feedback and Behavior Constantly analyze client feedback and behaviors.

Healthcare 52

Healthcare Construction Education Utilities 52

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

FEBRUARY 20, 2023

Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. I conducted a survey of 1,000 people to gain insights into their online shopping behaviors, so I can inform you of what similar trends you can expect to see in 2023. But do you want to know how I knew?

Retail 81

Retail Social Media Content Creator Electronics 81

Neil Patel

FEBRUARY 20, 2021

Cohort Analysis is a particularly useful feature for marketers and small businesses. It also gives you in-depth insights into user behavior on your site. A cohort analysis, then, is the process of analyzing the behavior of groups of users. To be clear, this process is not unique to digital marketing.

Medical 145

Medical Agency Audience Digital Marketing 145

Grammarly

DECEMBER 12, 2023

A CTA is more than a prompt; it’s a strategic marketing tool designed to elicit an immediate response, transforming passive onlookers into active participants. No matter whether you’re asking your audience to make a purchase, subscribe to a service, or engage with content, the call to action is a strategic marketing tool.

Persuasion 92

Persuasion Social Media Portfolio Advertising 92

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. With the help of gen AI, hyper-personalized brand narratives and immersive experiences are no longer a marketer’s dream; they’re today’s reality, and knowing how to create them is essential for marketers everywhere. What is brand storytelling?

Brand 91

Brand Storytelling Creativity Text 91

Content Hacker

MARCH 8, 2024

Its anti-spam policies will now focus on manipulative behavior such as abusing scaled content, third-party site reputation, and expired domains. These are burning questions from marketers, entrepreneurs, and agencies that are using AI to scale their content. Should you be scared? What if your website gets hit?

Content 95

Content Content Creator Publisher Publishing 95

Neil Patel

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Content Management System 131

Content Management System Digital Marketing Content Management Management 131

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Get Data on Consumer Behavior.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Smart Blogger

SEPTEMBER 15, 2023

Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. Identifying these attributes of your ideal customer allows you to speak to and influence them effectively with your marketing efforts. You end up spending money on food you don’t need or, worse, coming home empty-handed.

Audience 94

Audience Food Social Media Digital Marketing 94

Copywriter Collective

MARCH 29, 2024

The realm of digital marketing is an ever-evolving tapestry with patterns and hues that shift with consumer behaviors, technological advancements, and innovative strategies. As such, understanding the pulse of digital marketing trends becomes a cornerstone of success. From social media to SEO.

Digital Marketing 52

Digital Marketing Writing Marketing Content Creator 52

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. I always gave them the benefit of the doubt, but after the fifth writer did this to me, I did not accept this behavior. So, always exceed deadlines, I say.

Freelance 246

Freelance Writer Communication Copywriter 246

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. 3 trillion in value over the coming years.

Government 144

Government Sales Consulting Brand 144

Content Marketing Institute

JANUARY 13, 2022

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. appeared first on Content Marketing Institute. Here’s what to learn from the company’s success.

Content 132

Content Content Marketing Audience Marketing 132

Neil Patel

FEBRUARY 16, 2021

For marketers, though, it can be frustrating. Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent. Focus Less on Keyword Search Volume and More on Behavioral Analytics.

Digital Marketing 144

Digital Marketing Long Form Content Keywords SEO 144

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. How Do You Create a Marketing Campaign With a Target Audience in Mind?

Audience 78

Audience Marketing Social Media Insurance 78

David Meerman Scott

DECEMBER 13, 2021

The way most marketers operate is by making stuff up. But a focus on buyer personas helps eliminate this behavior. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies.

Agency 134

Agency Copy Marketing 134

iWriter

FEBRUARY 29, 2024

By conducting thorough research on their interests, pain points, and online behavior, you can tailor your content to meet their needs effectively. It serves as a roadmap to guide your content creation process and ensures that your content aligns with your overall marketing goals. helping you tailor your content strategy accordingly.

Engineering 52

Engineering Editorial Content Content Creation 52

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 114

Marketing Retail Advertising Communication 114

Income Diary

SEPTEMBER 30, 2023

The AI algorithm analyzes the customer’s behavior and preferences to craft personalized messages that are more likely to convert. The AI algorithm analyzes customer behavior and preferences to suggest personalized subscription plans that are more likely to convert. Here are some of the AI-powered tools that Mailchimp offers: 1.

Sales 52

Sales Website Sales Copy Content Creation 52

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. Programmatic buying is supported on numerous ad networks and marketing channels.

Advertising 117

Advertising Agency Ads Brand Awareness 117

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

FEBRUARY 8, 2024

Whether you want to leverage LinkedIn for business development, marketing, or networking, understanding how to use these tools can be a game changer. They help you understand what works, tailor your social media marketing strategy , and optimize your social media posts to maximize reach and impact. LinkedIn Marketing Tools 10.

Social Media 81

Social Media Marketing Lead Generation Recruitment 81

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Brand Awareness Social Media Contractor 84

Contently

FEBRUARY 23, 2023

Customer behaviors only indicate what’s already happened. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line.

Content 133

Content Brand Awareness Landing Page Brand 133

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. Sales and marketing teams must work together to identify the criteria for an MQL and SQL.

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

Content Marketing Institute

SEPTEMBER 9, 2020

Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.

Audience 144

Audience Content Marketing Marketing Content 144

BKA Content

APRIL 26, 2024

It can be helpful to divide the customer acquisition funnel into three stages to better understand the buyer journey and optimize marketing strategies for your business. However, it is important to account for the fact that consumer behavior online is rarely as linear as a funnel model.

Search Engine Optimization 69

Search Engine Optimization Insurance Digital Marketing Lead Generation 69

Neil Patel

MARCH 9, 2021

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. At its core, lead scoring functions is a tool for marketers looking to qualify their leads accurately. This behavior doesn’t just earn more conversions.

Lead Generation 115

Lead Generation Landing Page Concept Sales 115

Neil Patel

DECEMBER 2, 2021

Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics. This is incredibly useful information for any marketer, as it allows you to better understand the cross-platform experience of your users.

Script 145

Script Website Engagement Social Media 145

Quick Sprout

JULY 25, 2022

When set up correctly, you can use an email autoresponder to segment your contacts based on behavior and other categories. After extensive research and testing, I’ve narrowed down the top autoresponders on the market today. Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

Audience 144

Audience Content Content Marketing Marketing 144

Neil Patel

DECEMBER 15, 2020

To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. This is just one of the latest legal issues facing online marketers today. This is just one of the latest legal issues facing online marketers today. The Cambridge Analytica scandal is a good example of behavioral marketing gone wrong.

Architecture 142

Architecture Advertising Ads Sales 142