Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. Give your audience more reasons to convert.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 95

Landing Page Editorial Team Editorial Brand Awareness 95

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Additional tips for a powerful team.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Click To Tweet.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Share for shares.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 96

Recruitment Marketing Editorial Team Editorial 96

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Edit to minimize the number of long words but don’t make everything as readable as possible to the detriment of your brand message. What about you? Avoid doing that at all costs.

Medical 97

Medical Proofreader Government Editorial Team 97

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. Social media really is for socializing.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Chances are, many of them can.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Let me know in the comments.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

OCTOBER 24, 2018

It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Eman Zabi, copywriter and brand strategist at The Scribesmith, says the trick is to write a killer headline with a hook and follow through with an equally good article. derek_gleason?

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 104

Content Editorial Team Keywords Construction 104

Content Marketing Institute

JUNE 19, 2018

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? No one post can provide all relevant tools in the space. Localizing the article.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. No one post can provide all relevant tools in the space.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 12, 2017

How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

SEPTEMBER 10, 2018

Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. As you break the conference content overload into manageable pieces to help you and your brand, don’t forget to think. Conclusion.

Content 91

Content Editorial Team Banking Editorial 91

Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. The positive result could be as simple as helping them boost monthly web traffic with a blog post.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 83

Editorial Content Editorial Team Projects 83

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Over to you.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 26, 2018

This advanced approach should give your team: A single source for the status of in-progress content on different channels. A way to track your content’s use by teams in different internal brands, divisions, or countries. You can get a peek at many publications’ editorial calendars by searching the web. Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Craft celebratory blog posts. As soon as you discover your brand is on the list (yay!), The good news is your brand can use this feedback.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. No one post can provide all relevant tools in the space.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 2, 2018

Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Website SEO Healthcare 111