Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. Essential social mindset. Social media really is for socializing. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

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Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar.

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Bramework

FEBRUARY 7, 2023

A lot goes into creating an informative, interesting, and engaging blog post. To save you time (and sanity), we’ve put together a blog post checklist, with all the key elements you need to do for writing the perfect blog post every time. But then, no one sees it. What a waste of time and energy!

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Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. This takes strategy. No pressure.

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Content Hacker

DECEMBER 16, 2023

You’ve got all these delicious ingredients: blog posts, videos, newsletters, social media updates. Creating great content is only the beginning. There’s a LOT of content out there. In my experience, producing content is half the job. Table Of Contents: What is Content Strategy?

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Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It can sift through the data faster than any human can, filtering the most relevant information, and converting it into valuable insights for marketers to use in real time.

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

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Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Blog articles.

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Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.

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Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities).

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iWriter

FEBRUARY 29, 2024

This ensures that every piece of content you produce serves a purpose in achieving those goals. Moreover, having a content writer with a well-thought-out plan allows you to maintain consistency across all your channels and platforms. A comprehensive content plan also considers your target audience’s needs and preferences.

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Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online.

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Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

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Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

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Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

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Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

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Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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Contently

JANUARY 3, 2023

As we’ve seen with elections and social media, this division causes damage to society and social values. Social algorithms creating polarization is just one ethical concern about the proliferation of AI. How can content marketers uphold AI ethics and use generative AI responsibly? The stakes are high.

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Content Hacker

FEBRUARY 19, 2024

Launching a blog that hits the mark requires plunging into subjects where your distinctive perspectives or problem-solving abilities can shine through. When your passion meets the practicality of what you’re sharing, it results in blog posts that not only fulfill but captivate your audience. What Should You Name Your Blog?

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ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. This blog post discusses what a content style guide is, why having one is essential, and the elements to include in your guide. Social media guidelines.

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Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Express Writers

JUNE 6, 2023

Is it just adding blog titles to a calendar on Google and remembering to post them on time? A content calendar is a key that unlocks that door to limitless possibilities for your content. More companies are using content calendars for social media too – after all, aren’t social media posts essential pieces of content?

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Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

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BKA Content

APRIL 16, 2023

Explore Your Target Audience Many small business owners begin writing website content without conducting a study of their desired readership. Content writing should provide value for your web visitors and social media followers by solving a problem or fulfilling a need.

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The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. Essentially, your content is what drives your SEO strategy and brand-building efforts.

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Neil Patel

JANUARY 21, 2023

Curated content allows you to spend less time creating content and more time getting the word out. The key is that curated content must be carefully selected and curated to ensure that it is high-quality and relevant to your audience. Content creation is the process of creating original content from scratch.

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Bramework

DECEMBER 21, 2023

And, B2B companies with blogs get 67% more leads than those without. According to Blogher , 61% of US consumers make a purchase based on a blog post. Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing.

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The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. Content planning helps you get the best content marketing ROI.

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Content Hacker

DECEMBER 14, 2023

But—make sure each link fits naturally within your content. External Links: How They Build Authority and Trust External links, including carefully selected nofollow links from social media and other platforms, build your website’s authority and trust. How many types of links are used in SEO? What are SEO links?

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Neil Patel

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses.

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Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic.

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Smart Blogger

NOVEMBER 15, 2022

Launched in late 2022, the Smart Blogger Jobs Board is a 100% free-to-use job board for freelance writers, bloggers, content marketers, SEO and social media specialists, and more. Each jobs posting is manually vetted and reviewed by a member of Smart Blogger’s editorial department. Stand-Out Features.

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