Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. When you search any keyword, you’ll be shown a list of the top-performing content.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

Make a Living Writing

APRIL 1, 2024

Put simply, SEO is what helps websites and blogs appear in search results. That’s why it’s important freelance writers and content marketers keep an eye on the top SEO websites and blogs for news and updates. It relates to how they write content and what they offer their clients. You can call it, content SEO.

SEO 87

SEO Website Search Engine Optimization Digital Marketing 87

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. How Do You Find SEO Leads? Why is that?

SEO 98

SEO Healthcare Agency Lead Generation 98

Neil Patel

SEPTEMBER 22, 2021

For example, let’s say that visitor X came to your website and read a single blog post and bounced. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. Are you prepping for a webinar?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Smart Blogger

MAY 8, 2023

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Content Hacker

AUGUST 18, 2023

One of the ways to help you ensure your lead nurturing efforts result in sales — and to NOT spend additional marketing dollars — is to unravel conversion barriers. These prevent your leads from taking the desired action on your blog posts or landing pages.

Sales 88

Sales Landing Page Marketing Copy 88

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

ContentWriters

JANUARY 4, 2023

Whatis.com , a revered encyclopedia of technology terms, defines a blog as a “frequently updated web page used for personal commentary or business content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.” Specialized eCommerce Blogs.

Finance 97

Finance Blog Blogging Education 97

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Building a strong brand and optimizing websites for Google will also play major roles in the future of blogging.

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

The Hoth

NOVEMBER 30, 2022

That’s a question 68% of marketers need help answering, as they don’t actively measure their marketing funnels. . In fact, you may not even know that you have a marketing funnel in the first place. . Social media posts . Blog articles . Content marketing . Email marketing .

Marketing 105

Marketing Education Construction Landing Page 105

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Hacker

JUNE 30, 2023

Lastly, blogging is baked into the WordPress platform, so you can easily create one to start content marketing and selling your course through your blog. To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content.

Collaboration 78

Collaboration Blog Blogging Banking 78

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. Hack #3: 2-step checkouts beat one step.

Sales 111

Sales Landing Page Lead Generation Text 111

Bramework

AUGUST 20, 2023

Did you know that understanding how to monetize your blog from day one can change everything for you or your business? Because if you can make money blogging , your content marketing can not only increase your potential leads, but also your monthly income. Include a crucial CTA (call to action) in every blog post.

Blog 98

Blog Blogging Freelance Brand Awareness 98

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Quick Sprout

JULY 19, 2022

Your website needs a content management system (CMS). This allows you to create and manage blog posts. It allows you to do things like: See how many people are visiting your website Find the demographic info of your visitors See what blog posts and pages are receiving the most visits. Publishing a new blog post?

Blog 144

Blog Blogging Finance Freelance 144

ProBlogger

SEPTEMBER 28, 2016

In short, when you create content that solves the problems of your audience, you eventually become their go-to source for everything related to your industry. Add Snapshots, Data References and Infographics To Your Blog Posts. Publishing 2000+ word blog posts is great. Source: Content Marketing Institute.

Brand 52

Brand Blog Blogging Lead Generation 52

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 109

Content Marketing Marketing Lead Generation Content 109

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Shoes for Crews: The Gripping Blog. Why it’s different.

Content Marketing 102

Content Marketing Brand Hospitality Contractor 102

ProBlogger

FEBRUARY 23, 2016

This can be an overwhelming and challenging process for even the best content marketer. The Content Creation Formula for Successful Online Marketing. The good news is that technology has evolved along with the marketing industry. Types of Content formats that Work Best for lead generation: Blog posts and articles.

Content Creation 33

Content Creation Proofreader Marketing Content 33

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial.

Sales 133

Sales IT Search Engine Optimization Content 133

Contently

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Agency 52

Agency Content Projects Utilities 52

Moz

APRIL 3, 2019

Blog posts. Blog posts are among the most common ways to rank well in organic search and acquire featured snippets. My team has almost exclusively been focused on blog articles up until this point, as it’s relatively easy and efficient to produce at scale. Goal: Lead generation. Original research.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. BuzzStream.

Promotion 109

Promotion Content Social Media Editorial Team 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Contently

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Content Creation 98

Content Creation Content Storytelling Script 98

Contently

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blog post you wrote now doubles as an attention-grabbing video. If so, give it a quick edit to reframe the content.

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Automate email marketing.

Sales 65

Sales Landing Page Lead Generation Social Media 65