Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. No one post can provide all relevant tools in the space.

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Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JUNE 18, 2018

But that doesn’t mean just posting any video on any page and expecting a return. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. And quote posts are easy to put together. Zorzini shares how.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

JANUARY 2, 2018

Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. The post Community Management: A Social Media Expert Spills Her Secrets appeared first on Content Marketing Institute.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Email-generated content ideas.

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Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

JUNE 29, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute. Let me know in the comments.

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Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

MARCH 5, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post Ready to Go Live? Share how you’re using it in the comments. Register today using code BLOG100 to save $100.

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Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

FEBRUARY 21, 2018

Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtags make your @Instagram post easier to find for people who already know your company. TIP: Instagram limits users to 30 hashtags per post. Click To Tweet. The approach is simple.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

FEBRUARY 15, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post How to Do a Content Audit in a Few Hours appeared first on Content Marketing Institute.

Editorial Team 102

Editorial Team Content Editorial Content Marketing 102

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers.

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Medical Proofreader Government Editorial Team 93

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space. Register today.

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Pharmaceutical SEO Editorial Team Editorial 78

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

Landing Page 90

Landing Page Editorial Team Editorial Text 90

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Plus, having the number of a post’s social shares in the sidebar gives you social proof your content is worth sharing, reading, or linking to. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 24, 2019

Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. It’s not about who has the most friends, but those whose friends are most likely to react when they post something on Facebook.

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Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them). Tweets into testimonials.

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Brand Content Editorial Team Social Media 99

Content Marketing Institute

APRIL 24, 2018

It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. If you don’t have a guide or e-book, consider reverse engineering one through a series of related blog posts. No one post can provide all relevant tools in the space.

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Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. No one post can provide all relevant tools in the space.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can mention all relevant tools. The post 3 Tools to Optimize Your Old Content to Build More Organic Search Traffic appeared first on Content Marketing Institute.

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Editorial Team Editorial Concept Content 98

Content Marketing Institute

OCTOBER 24, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post 3 New Content Distribution Tech Trends to Embrace Now [Tools] appeared first on Content Marketing Institute. Please share your thoughts.

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Editorial Team Content Editorial Communication 90

Content Marketing Institute

SEPTEMBER 19, 2018

If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Contractor Freelance Content 98

Content Marketing Institute

AUGUST 23, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Help your team members expand their knowledge by attending Content Marketing World Sept. Do you have a tip for the list? 4-7 in Cleveland, Ohio.

Content Marketing 89

Content Marketing Marketing Editorial Team Search Engine Optimization 89

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.

Content 100

Content Editorial Team Keywords Construction 100

Content Marketing Institute

DECEMBER 4, 2018

Derek offers the example of a hypothetical article called Blogging Best Practices in 2013. Each subsequent year, you update a couple links and screenshots in the post and change the date in the headline. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post How to Stop the Vanity of Your Search Metrics appeared first on Content Marketing Institute.

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Editorial Team Keywords Medical Engineering 85

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. When you’re done, you should be able to easily group your posts into clusters. Then create and update your pillar posts as necessary. SEO Click To Tweet. Pain points.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

NOVEMBER 12, 2017

The Washington Post and Heliograf. In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

MAY 21, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post How to Find a Writer Who Won’t Kill Your Content appeared first on Content Marketing Institute. 4-7 in Cleveland, Ohio.

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Writer Content Freelance Editorial Team 106

Content Marketing Institute

SEPTEMBER 10, 2018

Make sure your priority post-conference action is based on resolving a problem or achieving a goal clearly understood within the company. Make sure your post-conference action is based on achieving a goal w/ in the company. Write them on sticky notes and post them where you see them each day. Focus on the company.

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Content Editorial Team Banking Editorial 87

Content Marketing Institute

NOVEMBER 20, 2017

If you take away only one thing from this post, let it be Paul’s mantra: “Try it!”. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Online media, such as The Washington Post, recommend articles based on your reading history.

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Marketing Content Agency Content Marketing 104

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? I wrote five posts for Smart Blogger as a freelance writer, which means I passed on five opportunities for Jon to say nice things about me. Sell them on you.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

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Promotion Editorial Content Social Media 50

ProBlogger

MAY 12, 2011

This guest post is by Eric Enge of Stone Temple Consulting. Not getting all the search traffic you would like to get to your blog? One way to improve your results is to tap into long tail search terms to use in your posts. We are discussing how to leverage the long tail within your blog. Makeup of the long tail.

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Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

NOVEMBER 28, 2017

I handled the post-production. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. The other half waits until Saturday when the show posts on the CMI site. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

MARCH 27, 2018

Some believe it is a roundup post featuring industry experts and their insights. In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. Click To Tweet. Which is it? It can be all of them at the same time. Click To Tweet.

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Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

MAY 29, 2018

For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 106

Content Marketing Editorial Marketing Content 106