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What SEOs Need to Know About the Anchor Text Google Update 

The Hoth

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. The good news?

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Anchor Text Ratios: Why They Still Matter for SEO Strategies

The Hoth

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Moreover, anchor text ratios are equally as important to establishing a ‘natural-looking’ link profile.

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Things to Know Before Buying Backlinks

The Hoth

In the early days of SEO, buying backlinks was so common that it was considered good business – even though it clearly went against Google’s Webmaster Guidelines (now known as Google Search Essentials). As time went on, Google began to crack down on paid link schemes by improving its algorithms. The result?

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What is Backlinking?

Content Hacker

That’s what search engines like Google do every day in the vast digital landscape. ” From the readers’s perspective, backlinks are clickable text on the page that usually lead you to another useful page (see what I did there?) It all boils down to complex algorithms employed by search engines like Google.

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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

Before Google’s Penguin update in 2012, domain authority reigned supreme. Thus, ever since the Penguin update, links from relevant sites are equally (if not more) important than authority links. Since the #1 result on Google contains an average of 3.8x What’s Link Relevance?

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Internal Linking Best Practices for 2024: A Comprehensive Guide

Bramework

In 2024, creating an effective internal linking structure will require adapting to Google’s latest algorithms while keeping the user experience top of mind. When pages link to each other, it signals to Google that they are topically related. Pages that receive more links and clicks gain authority in Google’s eyes.

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How To Penguin Proof Your Site

The Hoth

Google has algorithms that affect your SEO results. Back in 2012, Google came out with this algorithm update to punish sites that had used too many exact match anchors when building links. Let’s begin with Exact Anchors and how they impact what Penguin thinks of your site. Exact Anchors for Building Links.

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