BKA Content

NOVEMBER 24, 2023

Here’s the good news: SEO tracking provides all the data you need to gauge the effectiveness of your marketing. You can also see how different content performs: Blogs Landing pages Social media posts If one aspect stands out, for better or worse, you can learn from that outlier.

SEO 74

SEO Landing Page Agency Keywords 74

Neil Patel

JANUARY 29, 2021

There are few things Google likes more than updating its ranking signals. Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? What is passage indexing? What is Passage Indexing?

SEO 132

SEO Long Form Content IT Keywords 132

The Hoth

JANUARY 9, 2023

If you Google any major company right now (Amazon, Facebook, etc.), Not if a Google knowledge panel shares the SERP with you. . Read on to learn how you can acquire a Google knowledge panel for your brand name. . Read on to learn how you can acquire a Google knowledge panel for your brand name. . Wikidata . LinkedIn .

Search Engine Optimization 116

Search Engine Optimization Concept Social Media SEO 116

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Search Engine Optimization Content Keywords 134

BKA Content

AUGUST 11, 2023

Just as importantly, it convinces Google that your company is a top business in your industry. URL: A clear, succinct website address builds user confidence and helps SEO, such as [link] instead of [link] Title tag: This short title shows up in Google search results, capturing the attention of users. We can help.

SEO 84

SEO Construction Landing Page Social Media 84

BKA Content

DECEMBER 15, 2023

How To Find and Fix Duplicate Meta Descriptions on Your Site If you think of a blog post as a delectable dinner, a meta description is an appetizer meant to whet the reader’s appetite. Each result features a small snippet or summary of the article, helping users more easily find the information they’re seeking.

Search Engine Optimization 78

Search Engine Optimization Insurance Engineering Content Creator 78

Neil Patel

JANUARY 7, 2021

There are many reasons you’d want to remove information from Google. In this article, I’ll cover everything you need to know so you can manually remove information from Google; instead of waiting for them to do it for you. When You Should Remove Information From Google Searches. Penalizing Information Removal From Google.

SEO 121

SEO Agency Promotion Digital Marketing 121

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page?

Ads 72

Ads Entertainment Text Brand 72

Neil Patel

DECEMBER 22, 2022

E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. You won’t rank as high on Google if your content lacks credibility.

Medical 116

Medical Concept SEO Finance 116

The Hoth

NOVEMBER 28, 2022

Google has updated its Google Search Quality Guidelines multiple times since 2017. With these changes, you may be wondering how Google’s algorithm will affect your search engine results. For those that don’t know, Google Search Quality Guidelines is a 150-page document for Google’s search quality evaluators. .

Medical 98

Medical Content Creator Landing Page Hospitality 98

Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Featured snippet successes.

Keywords 67

Keywords Long Form Content Copy Ads 67

Content Marketing Institute

JANUARY 7, 2019

Pages stuck on page two of Google search results. I’ve written about how Google’s algorithm evolution is getting smarter every year. The good news is you can learn from it and adapt your copy accordingly. You can analyze those search snippets and extract related terms and concepts. seosmarty Click To Tweet.

Editorial Team 102

Editorial Team Editorial Concept Content 102

Moz

NOVEMBER 9, 2020

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content. To put it simply, Google had no good reason to rank the post highly. Featured snippets.

SEO 60

SEO Keywords Publisher Publishing 60

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

Keywords 69

Keywords Architecture SEO Brand Awareness 69

Moz

OCTOBER 18, 2020

Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For home services, identifying and reporting Google My Business spam/violations are the most impactful. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations. Blake Denman : Home Services.

Hospitality 78

Hospitality SEO Consulting Landing Page 78

Moz

SEPTEMBER 20, 2020

Google cares about search intent. The short answer is: Satisfying search intent is a primary goal for Google , which in turn makes it a primary goal for SEOs. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. Transactional.

SEO 75

SEO Keywords Retail Brand 75

Grammarly

APRIL 12, 2024

The transformer architecture is also used in other popular generative AI tools such as OpenAI’s ChatGPT and Google Gemini. Google and Amazon are major investors. Take a snippet of old code and update it to be more efficient. Write new code to perform a specific function. Claude 2 was released in July 2023.

IT 94

IT Architecture Text Banking 94

Neil Patel

MAY 7, 2021

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. The good news is schema validation error notifications offer important information you can use to fix your site. This is rarely the case, unfortunately. ” What Are Schema Validation Errors?

Engineering 137

Engineering SEO Communication Sales 137

Moz

JANUARY 30, 2020

When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text? But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. FAQ, Breadcrumbs, News, Business Info, etc. It's pretty cool. ?

SEO 74

SEO Keywords Text Engagement 74

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

DECEMBER 17, 2020

Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. But Google’s visual search technology for Android, Google Lens, does a lot more than that. What Is Google Lens? Google Lens is integrated directly into the camera on some phone models.

Retail 123

Retail Content Management System Text Keywords 123

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.

Advertising 53

Advertising Keywords SEO Brand Awareness 53

Moz

SEPTEMBER 26, 2019

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Video Transcription. Hey, Moz fans, Dr. Pete here.

Banking 72

Banking Writing Content SEO 72

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic. Running a Google Ads campaign does not help your SEO rankings. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Moz

DECEMBER 26, 2019

They were already podcasting, and then they also had a pretty robust blog, but they weren't adding their podcast transcripts. Google is now indexing podcasts. Google is now indexing podcasts. Why we think this is relevant right now, as you may know, Google announced, at I/O 2019 , that they are indexing podcasts.

Keywords 65

Keywords Text Ads Education 65

Moz

FEBRUARY 21, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. By that logic: Create a lot of awesome snippets and win the voice search race.

Construction 52

Construction Keywords Engineering SEO 52

Content Marketing Institute

OCTOBER 24, 2018

As Google says , progressive web apps are “a new way to deliver amazing user experiences on the web.” Google Speakable. Google’s Speakable is one of the first (still experimental) projects enabling content marketers to deliver their content to their potential customers through voice without them ?

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

AUGUST 23, 2018

It includes employee-driven content curation and development, a news feed that makes it easy to see what is being shared within your company, and a custom company directory of content. Use @BeSmarp for employee-driven content curation, which includes an internal reading only feature. Featured snippets.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Identifying the SERP features you really want For our whitepaper research, we pretty much tracked every feature under the sun, but you certainly don’t have to. Smart segmentation is key to making sense of your data. Now, on to the main event… 1.

Projects 54

Projects Retail Transportation Keywords 54

The Creative Penn

DECEMBER 10, 2023

How does generative search work with Google Bard and Microsoft Bing Chat? reports on weekly AI news for creatives at Creative AI Digest, a free weekly email. I’ve been using Google Bard and Microsoft Bing, both generative search engines, in the last few months to see how things might play out.

Keywords 98

Keywords Advertising Text Engineering 98

Fat Joe

AUGUST 3, 2023

The legal industry is highly competitive, and law firms are constantly vying for the top spot in Google search results. In this post, you will learn what attorney SEO is, why it matters, and the ranking factors Google uses to position your pages in search results. Lawyers have it rough. That’s why we wrote this post.

SEO 52

SEO Keywords Agency Engineering 52

Content Hacker

FEBRUARY 14, 2024

So, you’re curious about what is a blog. Let’s explore how blogs have evolved from simple online diaries into dynamic platforms for sharing knowledge and driving digital marketing strategies. Want to build a real money-making blog, 10x faster with the use of AI? Table Of Contents: What is a Blog?

Food 40

Food Blog Blogging Social Media 40

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

Concept 51

Concept Keywords Banking Text 51

Moz

MAY 24, 2020

Likewise, I often look to the About page when trying to find a press contact to feature a tool in my article. We don’t know exactly how Google decides whether a site can be considered a brand, but we have well-educated theories so we can help Google in making this decision. It is an important entity optimization asset.

Landing Page 81

Landing Page Concept Social Media Education 81

Backlinko

JUNE 2, 2023

I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. Features Chrome extension : With Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times people search “Formula 1” on Google in a month? Or, in layman’s terms, people don’t always click on a Google result to get the information they need. Image source.

Editorial Team 89

Editorial Team Keywords Medical Engineering 89

Content Marketing Institute

OCTOBER 11, 2018

For example, as a blog post by U.K.-based based content agency JBH points out, voice search queries tend to relate to on-the-go topics and are more likely to require only low levels of direct interaction (at least, according to Google ). Stephan Spencer offers a helpful primer on how to accomplish this SEO goal. Click To Tweet.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100