Remove Brand Remove Brand Awareness Remove Entertainment Remove Promotion
article thumbnail

How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

article thumbnail

How Video Marketing Is Reshaping Content Strategies

Contently

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online.

Marketing 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99
article thumbnail

B2B Video Marketing Ideas and Best Practices

ContentWriters

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand. What Is a B2B Video?

Marketing 115
article thumbnail

How to Put Together a Video Marketing Strategy That Works

Content Hacker

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

article thumbnail

How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. It brings awareness to the brand and influences the people who love that gamer to support it.

Marketing 144