Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 73

Brand Construction Communication Brand Awareness 73

Grammarly

JANUARY 10, 2024

Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. A contract is a good example. For this reason, business writing applies whether your writing is formal or informal.

Writing 111

Writing Communication Copywriter Copywriting 111

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. At its most basic, creating your brand is thinking about 1) What you’re trying to achieve, and 2) How you’re going to communicate that and get people on board. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? Typically, these are individuals who, while not world-renowned celebrities, wield a significant influence within their niche communities.

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Brand 138

Brand Marketing Social Media Agency 138

CoSchedule

SEPTEMBER 21, 2022

Here is where a communications calendar comes into the picture. It’s that one place where all your organizational communication plans reside — giving you the peace of mind you need for focused work and helping you align with the rest of the team. Not sure how to create a communication calendar? Types Of Communications Calendars.

Communication 52

Communication Projects Collaboration Editorial 52

Moz

NOVEMBER 17, 2020

While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them.

Communication 80

Communication Healthcare Banking Retail 80

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. Together, they create a powerful connection between brands and consumers. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Grammarly

MARCH 26, 2024

Have you ever spent hours drafting a project proposal or presentation only to hear it didn’t hit the mark? Benefits of communicating strategically Strategic suggestions, a Grammarly Premium feature, analyzes your text and proactively guides you to communicate purposefully so your writing always resonates.

Persuasion 103

Persuasion Projects Text Communication 103

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 97

Brand Banking IT Entertainment 97

Grammarly

OCTOBER 26, 2023

It also acts as a personal branding tool, showcasing your unique qualities, values, and professional philosophy. The most readable way to present these is with a list of bullet points. I’ve achieved substantial growth in organic traffic, user engagement, and brand recognition.

Recruitment 111

Recruitment Writing Education Collaboration 111

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Credible Content

JANUARY 21, 2023

You present indisputable facts. When you are writing a blog post, you are presenting an idea. You can effectively communicate the benefits of your product or service. You can increase your brand awareness and recognition. You can make an emotional connection with your target audience and build brand loyalty.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). All images come from her presentation slides.). Click To Tweet.

Brand 90

Brand Construction Architecture Communication 90

Freelance Magic

JUNE 26, 2023

Be proactive in understanding your client’s needs, communicate effectively, and maintain a high level of professionalism. Not only does this provide added value, but it also helps me understand their brand goals and ensures I have future work (because of course I’m the best person to write the content I came up with the ideas for!).

Freelance 130

Freelance Projects Finance Brand Awareness 130

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. The post How to Unite Brand Storytelling and Marketing Tech appeared first on Content Marketing Institute.

Storytelling 93

Storytelling Brand Marketing Hospitality 93

Grammarly

MAY 17, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a CV vs. résumé? University of Iowa College of Medicine, Iowa City, IA August 2021-Present | Anticipated May 2026 B.A., University of Iowa College of Medicine, Iowa City, IA August 2021-Present | Anticipated May 2026 B.A.,

Medical 117

Medical Transportation Education Hospitality 117

Grammarly

FEBRUARY 20, 2024

AI writing tools are a great way to ensure your writing is top-notch as you take on the ever-increasing volume of communication required for work and school. People who use Grammarly want an easy-to-use writing, versatile partner that can help them write well-worded emails, documents, presentations, social media posts, and more.

Writing 91

Writing Persuasion Text Communication 91

Grammarly

FEBRUARY 2, 2024

Without realizing it, you’ve likely used kairos in your everyday communication or writing. Whether in an argumentative essay for school or while conversing with a coworker, using this rhetorical technique lets you communicate your position in an impactful way. Kairos is used in all modes of communication, visual, verbal, and written.

Persuasion 89

Persuasion Social Media Editorial Communication 89

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. John is a renowned strategist, communicator, and cultural mythologist based in Hollywood. CCO: Which brands have made the deepest inroads with VR?

Brand 94

Brand Storytelling Food Manufacturing 94

Digifloat

OCTOBER 12, 2021

Most companies create informal branding guidelines from the early stages. But as a business starts getting some traction, a formal brand style guide becomes a necessity. A brand guide will be a document that’ll define the rules and guidelines that your company needs to follow while presenting itself to the world.

Brand 52

Brand Social Media Text Collaboration 52

Credible Content

JUNE 23, 2023

Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. It involves understanding the prospect’s needs, addressing objections, and presenting a compelling offer.”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Make a Living Writing

JANUARY 22, 2024

More importantly, it means you’re a master of communication, critical thinking, and creativity. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand.

Copywriter 90

Copywriter Copywriting Freelance Social Media 90

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Conducting thorough research to identify primary languages spoken among attendees lays the groundwork for effective communication. Keep copy concise, clear, and impactful.

Copy 52

Copy Audience Copywriter Copywriting 52

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. The more information you have, the easier you can write content and present ideas.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Susan Greene

SEPTEMBER 29, 2022

Communicating quickly is hard but important. They’ll uncover the benefits that matter most and communicate them persuasively so you get the click. After doing the prep work, your copywriter will pair your product with your customer’s pain points in a way that’s easy to communicate. Product usage begins with the free trial.

Copywriter 130

Copywriter Copywriting Copy Persuasion 130

Smart Blogger

OCTOBER 5, 2023

She also recommends local food and wellness brands to her followers. Despite their smaller audience, nano-influencers are crucial to influencer marketing and brand awareness. This kind of relationship benefits brands and audiences seeking genuine interactions. She posts workout routines and healthy recipes. Compared to 1.1%

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Grammarly

FEBRUARY 24, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Do your research Before you begin updating your résumé, you’ll need to gain more information about the language your new industry uses. Make your résumé more compelling by using action words when you present your experience.

Recruitment 107

Recruitment Editorial Collaboration Keywords 107

Grammarly

MAY 24, 2023

Editing your résumé ensures that the information you share with prospective employers is accurate and that you’re presenting yourself in the best possible light. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Why is editing your résumé important? Oversee client app development.

Recruitment 92

Recruitment Proofreader Education Social Media 92

Contently

DECEMBER 15, 2022

First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. And if you want to present it to anyone, you’ll need to visualize the data to make it consumable. Content marketers must step up their marketing data analytics approach to show how content delivers business results.

Marketing 123

Marketing Government Communication Collaboration 123

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. But, as this passion-driven community grew, so too did the company’s view of its marketing value. CCO: The Twitch community has expanded far beyond its initial audience of video gamers. All You Need to Know Now.

Audience 76

Audience Brand Entertainment Concept 76

Freelance Magic

MARCH 12, 2024

For example, if you decide to say yes to every freelance writing project coming your way — from motor companies to direct-to-consumer brands — you’ll have to start from scratch each time you onboard new clients: Learning about their industry, the trends in the space, and the type of clients. How do you present your quote to a client?

Freelance 239

Freelance Script Portfolio Banking 239

Grammarly

FEBRUARY 8, 2023

This new work landscape holds great opportunity but also presents new challenges—specifically, a rise in disconnection among employees. I predict that leaders will invest in AI communication assistance solutions with more intensity in the year ahead to help dispersed teams connect and collaborate in more productive and meaningful ways.

Collaboration 78

Collaboration Persuasion Communication Consulting 78

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . The problem: Written communication is hard.

Text 116

Text Projects Communication Engineering 116

Grammarly

JUNE 26, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a résumé summary? Edit the summary to ensure that the information you share with prospective employers is accurate and that you’re presenting yourself in the best possible light. 5 Edit Edit your résumé summary before you submit it.

Writing 97

Writing Recruitment Collaboration Brand Awareness 97

Grammarly

DECEMBER 21, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a professional case study? Marketers use these article-length stories to make their product or service more desirable, both by explaining how they work and presenting evidence that proves how effective it is.

Writing 83

Writing Proofreader Copywriter Copywriting 83

ContentWriters

MAY 17, 2023

That means you create a post on your brand’s account, there’s a conversation, and people respond. Handling social media for your brand allows you to present yourself and your own business in a curated, authentic way. Social media copywriting is the skill of synthesizing brand messaging for social media platforms.

Social Media 95

Social Media Copywriter Copywriting Media 95