Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 126

SEO Content Marketing Marketing Content 126

Kristi Hines

JUNE 27, 2021

Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should be familiar with.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

The Hoth

JANUARY 9, 2023

Read on to learn how you can acquire a Google knowledge panel for your brand name. . If you search for a building instead of a person or company, such as the Guggenheim Museum, you get facts such as customer reviews, hours of operation, address, architect, and more. . What is a Google Knowledge Panel? If one pops up, congrats!

Search Engine Optimization 116

Search Engine Optimization Concept Social Media SEO 116

BKA Content

JANUARY 19, 2024

Search engines have gotten better at understanding what users are looking for. To keep up, your website needs to evolve its search engine optimization techniques. Semantic concepts are like family trees or brainstorming maps, where one idea branches out into many words that often appear together.

Keywords 75

Keywords SEO Search Engine Optimization Contractor 75

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? For the vast majority of companies with websites, content created with SEO in mind can yield improved metrics and profitability. You can benefit from this effect with just a few searches.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. SEO is called organic because it can deliver traffic to your website organically.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. The concept of “copywriting” is still misunderstood by many. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Content Hacker

FEBRUARY 9, 2023

Over time, these practices have been refined so that today we see an incredibly complex web of strategies for optimizing websites for maximum visibility on search engine results pages (SERPs). First, let’s review the concept of SEO. SEO stands for Search Engine Optimization. What Is SEO?

SEO 98

SEO Search Engine Optimization Content Creation Engineering 98

BKA Content

AUGUST 16, 2023

Plus, with 94% of couples still ranking photographers high on their priority list, there is a wealth of traffic to drive to your website. Offers a more cost-effective way to generate leads: Most online activity begins with a search, and SEO can put you front and center without paying high fees for advertising.

SEO 80

SEO Search Engine Optimization Social Media Insurance 80

Blogtrepreneur

JANUARY 18, 2023

It boosts brand awareness and improves customer engagement. Improved SEO and visibility on search engines Video content can boost your business’s search engine optimization and search engine visibility. This can improve your search engine rankings.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

BKA Content

FEBRUARY 28, 2024

These days, most people find out about local businesses online, so a search-optimized website is one of the best investments you can make. Search engine optimization (SEO) is nearly 90% more effective at boosting website traffic than paid ads, leading to more customers, work and sales.

Contractor 73

Contractor SEO Construction Search Engine Optimization 73

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. For example, an eco-friendly clothing brand can target customers who show interest in sustainable fashion, ensuring its marketing budget is spent on those most likely to make a purchase.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Smart Blogger

MARCH 10, 2023

Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. For example, there is a high demand for writers who understand search engine optimization ( SEO writing ).

Freelance 131

Freelance Writing Finance Script 131

Elna Cain

SEPTEMBER 27, 2022

For example, MoneyGeek – a finance and credit card website –hires editors, writers and copywriters. You can do this by writing for your own website or blog , writing articles for sites such as Medium.com , or volunteering to write for free for various types of publications (more on this later). But, what does this mean?

Finance 130

Finance Portfolio Writing Freelance 130

Bramework

FEBRUARY 2, 2024

I put together a full guide on understanding how keyword research works that you can follow to help you significantly improve your organic website traffic through your blog. When you have your primary and secondary keywords in place — the concept of your article should take shape. It’s not just updating the meta description.

Blog Post 98

Blog Post Writing Post Blog 98

The Hoth

FEBRUARY 22, 2024

These types of searches are nothing new, as Google has used SERP (search engine results pages) features like rich snippets and knowledge bars for quite some time now. Yet, zero-click searches have been on the rise recently, and that trend is set to intensify. It has to do with a concept called ‘page real estate.’

IT 59

IT SEO Brand Awareness Keywords 59

The Hoth

MAY 18, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. A high DA indicates that a website is credible, trusted, and popular. What’s Link Relevance?

Construction 98

Construction Contractor Search Engine Optimization Text 98

Smart Blogger

JANUARY 20, 2023

SEO Specialist Search Engine Optimization (SEO) is the process of improving a webpage or website to increase its visibility in search engines like Google and Bing. Key Skills & Education Off-Page SEO “Off-Page SEO” refers to SEO tactics applied outside of a website to improve its rankings.

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

Smart Blogger

MAY 30, 2023

’ Now, the digital marketing funnel takes the traditional marketing funnel concept and gives it a modern, tech-savvy twist. It’s all about guiding your prospects from brand awareness to loyal customers, using digital channels like social media , email marketing, and content marketing. But what exactly is it?

Digital Marketing 68

Digital Marketing Marketing Search Engine Optimization Social Media 68

Express Writers

JANUARY 24, 2023

This is especially true of Google’s search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? They spend countless hours pouring over search metrics. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.”

Content Creator 98

Content Creator Medical Concept SEO 98

Express Writers

JANUARY 17, 2023

Google Trends gives you information on both search terms and topics. A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. Google Trends measures and ranks these categories differently, so accurately comparing search terms and topics is difficult.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Neil Patel

DECEMBER 1, 2021

The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Search engines use different techniques to rank medical sites. Don’t the jargon fool you, the concept of SEO is actually pretty simple. All SEO is not created equal.

Healthcare 107

Healthcare Medical SEO Search Engine Optimization 107

Neil Patel

JANUARY 19, 2022

Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. This is one of the best ways to use local search marketing. If you look at the image above, you’ll see a local pack search phrase for “real estate broker.” Increase Traffic Relevancy.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

BKA Content

MAY 18, 2023

If you are trying to grow your brand, you may have heard that online article writing can deliver a strong return on investment. 8 Benefits of Online Article Writing When we say blogging or article writing, we really just mean the process of consistently publishing articles on your website.

Writing 52

Writing Search Engine Optimization Social Media Writer 52

The Hoth

MAY 10, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. A high DA indicates that a website is credible, trusted, and popular. What’s Link Relevance?

Construction 59

Construction Contractor Search Engine Optimization Text 59

Moz

FEBRUARY 24, 2021

With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive. Although search engine optimization is ever-changing, its importance has been unwavering for nearly two decades, making it a stable option in an unpredictable world.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

Make a Living Writing

SEPTEMBER 4, 2023

We were happy being sold, we loved the TV jingles and brand mascots, we ate it up. Familiar types include: Blog posts Articles (for company websites) Case studies White papers Special reports How-to guides Books and e-books Checklists, worksheets, tool lists These are all clear information wins.

Copywriter 108

Copywriter Copywriting Sales Copy Copy 108

Moz

MARCH 14, 2019

With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. So first off, SEO is search engine optimization. Build brand awareness. Build brand (by itself).

SEO 73

SEO Brand Awareness Search Engine Optimization Keywords 73

Moz

MARCH 5, 2020

Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Posted by rjonesx. Fear, uncertainty, and doubt.

SEO 72

SEO Search Engine Optimization Copy Website 72

Content Marketing Institute

JUNE 19, 2018

For example, let’s say you have a website selling small home appliances. Some search engine optimizers tend to add a link whenever a keyword is used. Free apps like Website Auditor crawl your site to analyze topical relevancy and conduct a basic SEO audit. would link to the kitchen appliance pillar page.

SEO 103

SEO Editorial Team Editorial Search Engine Optimization 103

Moz

APRIL 9, 2020

Now, if you're not familiar with the concept of an elevator pitch, it's basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. There are the people that write search engine optimized content to drive traffic to your website. Different audiences.

SEO 62

SEO Search Engine Optimization Persuasion Education 62

BKA Content

MARCH 10, 2023

A Guide to Website Copywriting Services Effective website content goes beyond a brief description of your business with location and hours. While business websites once functioned more like an online Yellow Pages listing, today you need to grab the reader’s attention to get noticed. What Is Website Copywriting?

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Moz

DECEMBER 27, 2018

Now, if you're not familiar with the concept of an elevator pitch, it's basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. There are the people that write search engine optimized content to drive traffic to your website.

SEO 57

SEO Search Engine Optimization Persuasion Education 57

Credible Content

MAY 30, 2023

SEO knowledge: Understanding search engine optimization principles and incorporating relevant keywords and meta tags into content. Attention to detail: Paying close attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines. Avoid overwhelming your readers with an information dump.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Bramework

OCTOBER 3, 2023

A well-maintained blog can help businesses increase conversions and sales, thanks to users’ tendency to support brands they trust. Building a strong brand and optimizing websites for Google will also play major roles in the future of blogging. Is Blogging Worth It in 2023: How to Master the Art of Blogging?

Blog 105

Blog Blogging Search Engine Optimization Social Media 105