Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Smart Blogger

JUNE 20, 2023

In an era where the digital world is awash with content, standing out in the crowd and grabbing your audience’s attention requires thinking out of the box and being creative. We’ve meticulously curated a list of 10 top-notch social media post ideas that are bound to set your engagement on fire. Just look around you.

Social Media 71

Social Media Engagement Media Post 71

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. According to Instagram, 87 percent of users have bought something promoted by an influencer. How to Use Influencer Engagement Marketplaces. Influencers are everywhere.

Engagement 124

Engagement Social Media Agency Recruitment 124

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 71

Social Media Media Brand Concept 71

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143

Brand Brand Awareness Social Media Sales 143

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Brand 139

Brand Marketing Retail Advertising 139

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.

Brand 144

Brand Sales Engagement Social Media 144

Grammarly

APRIL 25, 2024

Data from the latest State of Business Communication report shows that effective communication positively impacts productivity, customer satisfaction, brand reputation, and the bottom line. Leaders say they notice positive impacts, including increased productivity , heightened customer satisfaction, and improved brand reputation.

Communication 98

Communication Construction Collaboration Promotion 98

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Maintain Brand Voice Irony should align with your brand’s overall tone and personality.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Content Marketing Institute

OCTOBER 18, 2018

And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity.

Creativity 90

Creativity Writing Agency Projects 90

BKA Content

MARCH 29, 2024

Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand. It also gives users time to see your ads more than once to increase brand recognition and recall. Paid ads can get results as long as you continue spending to display these promotions.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

Smart Blogger

OCTOBER 5, 2023

Their role in influencer marketing is to promote products or services in their niche. She also recommends local food and wellness brands to her followers. Bianca’s intimacy with her audience enhances the authenticity of her product promotion. They have a highly engaged audience. Instagram engagement rate.

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. But is there any way to get more out of a necessary task?

Brand 99

Brand Content Editorial Team Social Media 99

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results.

Advertising 138

Advertising Ads Promotion Creativity 138

Content Hacker

APRIL 14, 2024

Coming up with fresh, engaging blog topics can feel like pulling teeth sometimes. 120 Best Blog Niche Ideas to Write About Generating consistent and engaging blog ideas can be challenging. Beginners and experienced writers alike often struggle to churn out a steady stream of engaging content. Sound familiar?

Writing 105

Writing Blog Blogging Food 105

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. In fact, 91% of people say they’d like to see more videos from companies they support.

Marketing 132

Marketing Content Entertainment Social Media 132

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Media Marketing Storytelling 126

Content Hacker

MARCH 9, 2023

With this approach to marketing, companies leverage customer-generated content such as reviews, testimonials, photos, or videos to promote products and services – all while creating a more personal connection between the brand and the target audience. How do you use it effectively for your own brand? Cost savings.

Marketing 105

Marketing Social Media Advertising Engagement 105

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Smart Blogger

JULY 5, 2023

Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!

Social Media 92

Social Media Media Content Creation Entertainment 92

Content Hacker

JANUARY 11, 2023

Instead, content marketing is about engaging with your audience authentically, growing relationships, and building trust through valuable, consistent, helpful content. A content strategist is a creative professional who builds and manages content strategies for businesses to help them reach their audiences and meet their goals.

Content Creation 111

Content Creation Content Consulting Content Marketing 111

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Social Media Engagement: Short-form videos optimized for social media platforms can increase engagement and reach.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Smart Blogger

JUNE 28, 2023

For instance, Red Bull, a brand synonymous with extreme sports, executed a guerrilla marketing stunt that people still talk about — they sponsored a skydiving mission from space! Some think guerrilla marketing is only for big brands or that it’s too risky. Real-world examples have proven the efficacy of this approach.

Marketing 74

Marketing Utilities Food Creativity 74

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Are you looking for ways to craft better Facebook ads that result in higher conversions?

Ads 139

Ads Content Utilities Advertising 139

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. Post at times of the highest engagement. Get the balance right.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Freelance Writing Jobs

APRIL 7, 2024

Let’s assume you’re a content writer for health brands. Creative and Content Skills Content is for writers and creative for designers only? When you send out cold emails with attention-grabbing graphics to C-suite brands or personalized LinkedIn requests to business founders, you also create content. Not really.

Freelance 81

Freelance Marketing Construction Social Media 81

Smart Blogger

DECEMBER 29, 2023

Real-Time Engagement and Trends : Twitter’s real-time nature makes it unique. Users can engage with trending topics instantaneously, providing a ripe environment for marketing and promotional activities. This targeted approach can lead to more effective and profitable engagements.

Content Creator 72

Content Creator Collaboration Portfolio Social Media 72

ContentWriters

FEBRUARY 8, 2023

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand. What Is a B2B Video?

Marketing 115

Marketing Brand Awareness Social Media Promotion 115