Blogtrepreneur
JANUARY 7, 2024
As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing.
Melanie Saxton
JANUARY 25, 2024
Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion): Newsletters bridge a gap and connect you to people who are interested in your products and services. NEWSLETTERS are part of the integration.
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Melanie Saxton
JANUARY 25, 2024
The same goes for any enterprise, from startups to larger brands. A trained blogger understands the best practices and how digital marketing works. My graduate coursework in digital media has upgraded my proficiency in online marketing strategies to new heights, and my custom content definitely feeds the search engines.
Content Marketing Institute
JANUARY 12, 2018
But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.
Publishing Trends
OCTOBER 17, 2023
At Hardie Grant North America, Natalie Lundgren has joined as an editorial assistant and Liz Correll has joined as a marketing specialist. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing.
Content Marketing Institute
MAY 31, 2018
Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.
BKA Content
OCTOBER 10, 2022
The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t.
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