Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 103

Management IT Digital Media Digital Marketing 103

Neil Patel

JUNE 2, 2021

Being a marketer is an interesting job. When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The best part?

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

OCTOBER 1, 2021

In this guide, I’ll explain what transcription services are and what they can do for digital marketers. Transcription services are business services that transcribe audio to text. From podcasts and videos to workshops and live speeches, a transcription service can help you to preserve your audio in text format.

Content 135

Content Digital Marketing Social Media Digital Media 135

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

ContentWriters

SEPTEMBER 28, 2022

As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around with what you’re consuming? Interactive elements make taking in content much more enjoyable for audiences, which is great news for you as a marketer. The latter, of course! It Increases Engagement. Calculators.

IT 52

IT Marketing Storytelling Entertainment 52