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Curating Your Business Blog and How I Can Help

Melanie Saxton

From the products you carry to the services you sell, blogging is one of the most important — and cost-effective — ways to boost your brand and marketplace visibility. Optimized blog posts feed the search engines and draw traffic to your website. That’s the art and science of expert business blogging.

Blog 130
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To Get on Podcasts, Create a Media Kit

Jane Friedman

Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. It includes not only your bio and website but links to your social media platforms, your speaking topics, your headshot, your logo, and where you’ve already been featured. This is a part of your brand and who you are.

Media 92
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What Is CTR? And How You Can Improve It

Backlinko

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 106
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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Some platforms offer limited features aimed at supporting brands with little to no video marketing budget. Make sure your visual elements are consistent with your brand presentation.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. Ensure all product content accurately reflects the company’s brand identity. Product content strategists are the driving force behind successful website and product content marketing.

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The AI-Assisted Artisan Author With Joanna Penn

The Creative Penn

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. So yes, I’m an author and a podcaster — but I am not someone who just outputs words in text or audio format.