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Custom Newsletter Services — Create and Connect through Newsletters and e-Blasts

Melanie Saxton

Custom newsletter services spread your brand, your message, and your online reach. Newsletters are hyperlinked to your website, driving traffic to your content. By the way, I studied these techniques in my digital media graduate coursework. Strategic integration reinforces your brand, message, and results.

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Curating Your Business Blog and How I Can Help

Melanie Saxton

From the products you carry to the services you sell, blogging is one of the most important — and cost-effective — ways to boost your brand and marketplace visibility. Optimized blog posts feed the search engines and draw traffic to your website. That’s the art and science of expert business blogging.

Blog 130
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To Get on Podcasts, Create a Media Kit

Jane Friedman

Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. It includes not only your bio and website but links to your social media platforms, your speaking topics, your headshot, your logo, and where you’ve already been featured. This is a part of your brand and who you are.

Media 89
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How to Complete a Successful Content Refresh – A Guide for Writers

ContentWriters

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. From your client’s perspective, one of the main goals is to draw in new website traffic, which helps expand their audience base. They boost content credibility and add value for readers.

Writer 111
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How to Use Transcription Services to Repurpose Your Content

Neil Patel

However, this will depend on the size of your website and what you hope to achieve. For a small website with a goal of maximizing organic traffic, for example, three to four new posts per week is recommended. While many digital media platforms offer closed captioning, they aren’t always the ideal way to digest content.

Content 135
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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Some platforms offer limited features aimed at supporting brands with little to no video marketing budget. Make sure your visual elements are consistent with your brand presentation.

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Beyond the Basics: 20 Fresh Social Media Tips for 2021

Neil Patel

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. As you identify audiences that respond to your brand, you can save those specific groups.