Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.

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Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social monitoring to see when your brand or your competitors are mentioned. OK, maybe that’s just me.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it.

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Content Marketing Marketing Editorial Team Search Engine Optimization 90

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. Absolutely.

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Content Marketing Marketing Content Editorial Team 93

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. Email marketing. 68% of companies take at least a week to produce one marketing #email via @litmusap. The paid version ($11.66

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Content Marketing Proofreader Marketing Editorial Team 97

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged. Foster a culture of openness.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Did it happen? Each serves an audience.

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Management Electronics Media Architecture 74

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

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Content Marketing Government Marketing Food 86

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

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Content Marketing Marketing Content Content Creation 103

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Yasmeen Doogue-Khan joins as marketing & PR executive.

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Agency Editorial Editorial Team Copy Editor 62

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Video converts more users.

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Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). Anna isn’t suggesting marketers abandon product-oriented content.

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Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

MARCH 22, 2018

“Creating content is not the difficult part of content marketing. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. Masterful marketers exploit tech to maximize investment.

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Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Marketing Content Agency Content Marketing 105

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). Still, it makes sense to brand your profile with a clear and attractive logo.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

Social Media 98

Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

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Editorial Team Editorial Content Creator Content 87

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? Clickbait creates the curiosity gap. Are clicks the goal?

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Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Conversational marketing. Conversational marketing is nothing new. You are either keeping up or falling behind.

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Editorial Team Content Editorial Communication 91

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. This is content marketing 101 , but it’s the most important aspect. Too much content, particularly on websites, is me-me-me – the brand only talks about itself.

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Medical Proofreader Government Editorial Team 94

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

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Landing Page Editorial Team Editorial Brand Awareness 92

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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Editorial Team Contractor Freelance Content 99

Content Marketing Institute

OCTOBER 16, 2018

Specifically, that’s the audience persona you created when you put together your content marketing strategy. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Find the most profitable keywords for your brand. Grow your tech skills to better your content marketing.

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Content Editorial Team Keywords Construction 101

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? The direction of Wordsmith – a mutation of bot and human – could be a direction for marketers.

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Content Creation Content Editorial Team Storytelling 107

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you. Where To Find a Legal Content Writer.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. TIP: Content marketers may not find these free solutions to be very user-friendly.

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SEO Editorial Team Editorial Search Engine Optimization 101

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. Some writers (or writers' agents) will promote themselves for sale on influencer marketing marketplaces. There are, however, a few drawbacks to this.

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Publisher Publishing Publishing Post 52

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. But you don’t need to.

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Content Editorial Team Banking Editorial 88

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Learn from over 100 presenters at Content Marketing World Sept.

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Content Editorial Team Engineering Content Creation 111

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. And if you need training , we have that too.

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Freelance Writing Portfolio Proofreader 126

Neil Patel

OCTOBER 13, 2020

A surprising number of rote processes can be automated , including marketing and notification tasks. 94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. I recommend using marketing automation to save hours of work , while getting the same amount done. can all review.

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Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Create a content brand: Capital Ideas.

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Brand Content Editorial Team Editorial 105

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success. Well, guess what?

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Brand Contractor Editorial Content 98

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 103