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Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 89
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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

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How Brands Use Blogs to Power Conversion Marketing

ContentWriters

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is Conversion Marketing? How Do Blogs Factor Into Conversion Marketing?

Brand 59
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Help your clients R.E.S.E.T their branding this Spring

Freelance Union

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 91
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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How to Automate Your Instagram Marketing and Get 132% More Engagement

Neil Patel

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.

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How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams. It’s a disruptive technology primed to change how buyers shop and interact with brands. What is Augmented Reality?