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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Some of the best copywriters and social media writers use parallelism to communicate their message with power and style. He’s also a smart social media communicator who knows how to harness the power of parallelism. And that’s a sign of good writing and of good thinking: So-so writers use a lot of words to communicate little.

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6 Tips For Writing Great Website Copy

ContentWriters

The best website copy is powerful. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy. Web Copywriting: The Basics What is website copy? It takes discipline as well as a keen understanding of your unique audience.

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. All the yellow highlighted text needs rewriting. Let’s give that copy a glow up! Any sales copy should sound like the product it’s promoting. Anyway: writing.

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Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence.

Nick Ursborne

It’s impossible to achieve if you rely too much on AI for your marketing communications. To be your authentic self, you’ll want to be able to manage and control your emotions when communicating with colleagues, prospects, and customers. So where does AI come into our journey to authentic communication?

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5 Copywriting Hacks For Writing Compelling Copy

Creative Little World

Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Below are 5 copywriting hacks that will help you create copy that resonates with your target audience and drives more sales. Keep It Simple When it comes to sales copy, less is more.

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IRS kicks off annual Dirty Dozen with warning about phishing and smishing scams

Freelance Union

With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks. The IRS urges people to be extra cautious about unsolicited messages and avoid clicking any links in an unsolicited email or text if they are uncertain.”

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Plus, a focus on short forces a writer to communicate their ideas tiny step by tiny step, making reading almost effortless. Of course, including specific details makes a text a tad more complicated and a bit harder to read.

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