article thumbnail

How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

article thumbnail

Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write Conversationally: An (Almost) COMPLETE Guide with 18 Examples

Enchanting Marketing

But when writing long-form content or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Communicate your ideas tiny step by tiny step. Further reading: How to write a dazzling long sentence >> A little-known practice to simplify your writing >> 2. You’re not alone.

Writing 267
article thumbnail

Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is transactional.

article thumbnail

White Paper: Definition and Purpose

Grammarly

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a white paper? In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. Consider this your complete resource for white papers.

article thumbnail

B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Landing pages. Advertisements.

article thumbnail

Build an AIO Writing Agency with Insane Profit Margins: Here’s How

Content Hacker

In-depth SEO insights: By crawling and analyzing Google’s top search results, Content at Scale provides valuable insights for optimizing your content for SEO. Versatility: The tool can create high-quality long-form content across various industries, making it suitable for diverse client needs.

Agency 98