BKA Content

OCTOBER 4, 2023

Our top picks cover every experience level and touch on the most relevant topics in search engine optimization. Apart from hiring an experienced agency to help build an effective SEO strategy, these books are the best investment you can make in your company’s marketing future.

Search Engine Optimization 73

Search Engine Optimization SEO Digital Marketing Concept 73

BKA Content

NOVEMBER 18, 2022

You have probably seen a ton of articles expressing the importance of effective SEO writing to your digital marketing strategy, but do you really understand what it even means? Basic Concepts Behind SEO Writing. Before you can understand SEO writing, there are two basic concepts you need to grasp first. Organic Searches.

SEO 87

SEO Search Engine Optimization Writing Concept 87

ContentWriters

JUNE 14, 2023

But what is search engine optimization (SEO ) content writing, and why are writers who specialize in it so valuable to driving online visibility? Avoiding keyword stuffing. Ensuring that the article is easy to read for both users and search engines. What Is SEO Writing?

Content Writer 91

Content Writer SEO Writer Search Engine Optimization 91

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Basic search engine optimization (SEO) principles still apply to voice searches.

Search Engine Optimization 128

Search Engine Optimization Digital Marketing Content Collaboration 128

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Is organic search engine optimization free? Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 126

SEO Content Marketing Marketing Content 126

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? In fact, some tactics (such as keyword stuffing) may drop your rank.

SEO 81

SEO IT Brand Awareness Search Engine Optimization 81

BKA Content

FEBRUARY 28, 2024

Search engine optimization (SEO) is nearly 90% more effective at boosting website traffic than paid ads, leading to more customers, work and sales. SEO aims to help your business appear in the top search results for your target audience. That’s where keywords come in. How important is SEO for contractors?

Contractor 73

Contractor SEO Construction Search Engine Optimization 73

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. SEO stands for Search Engine Optimization. It’s the process of optimizing a website to rank higher in search engine results. It can be traced back to the early days of search engines and web directories. What Is SEO?

SEO 98

SEO Search Engine Optimization Content Creation Engineering 98

The Hoth

FEBRUARY 22, 2024

This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers. Their newest plan in the works is Google SGE (Search Generative Experience), which has been in its testing phase since May 2023. How Do Zero-Click Searches Hurt SEO?

IT 59

IT SEO Brand Awareness Keywords 59

The Hoth

JANUARY 9, 2023

Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . Google is a search engine, and its goal is to provide content that matches the user intent as closely as possible. . Yet, this definition is a bit too simplistic, as knowledge panels can also appear for concepts at times.

Search Engine Optimization 116

Search Engine Optimization Concept Social Media SEO 116

Smart Blogger

FEBRUARY 20, 2023

How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. What Does an Event Marketing Manager Do? Others insist they differ.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Neil Patel

DECEMBER 1, 2021

Optimize some images, start ranking for keywords. Search engines use different techniques to rank medical sites. Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO, or search engine optimization , is the process of making your site easier to find on Google.

Healthcare 107

Healthcare Medical SEO Search Engine Optimization 107

BKA Content

NOVEMBER 30, 2022

A legal correspondent reports on criminal and civil cases while breaking down complex legal concepts and explaining jargon. Companies offering legal services need digital marketing just like any other business. Of course, you’ll also need to learn about search engine optimization to follow this path.

Utilities 52

Utilities Writing Search Engine Optimization Content Creator 52

The Hoth

MAY 18, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Targeting these types of links will bolster your SEO (search engine optimization) profile & help you rank higher in organic search results.

Construction 98

Construction Contractor Search Engine Optimization Text 98

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

MAY 10, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Targeting these types of links will bolster your SEO (search engine optimization) profile & help you rank higher in organic search results.

Construction 59

Construction Contractor Search Engine Optimization Text 59

Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Get a Free Quote.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Smart Blogger

MAY 9, 2023

This could include keyword research for SEO copywriting or understanding your target audience’s pain points. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Hone your research skills to gather valuable information that supports your message.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . Then there’s the fact that 70% of digital marketers claim SEO is more effective than PPC (pay-per-click) ads for generating sales. . Why is this important?

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

The Hoth

DECEMBER 19, 2022

While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . Research by Google showed that 74% of in-store customers searched online for details before showing up, such as store hours, locations, directions, products in stock, and contact information. .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. This is where keywords come in.

Marketing 113

Marketing Keywords Ads Advertising 113

Fat Joe

MARCH 31, 2023

The Inception Of SEO – 1997 to 2005 Interestingly, it wasn’t until 1997 that the first recorded mention of the acronym SEO (search engine optimization) appeared online. It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Fat Joe

AUGUST 18, 2023

This glossary is designed to break down SEO jargon into quick, easy-to-understand concepts. SERP: Search Engine Results Page The page displayed by a search engine in response to a user’s query. SERP: Search Engine Results Page The page displayed by a search engine in response to a user’s query.

SEO 52

SEO Search Engine Optimization Keywords Engineering 52

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Marketing Rebellion is not like those books.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Copywriter Collective

OCTOBER 31, 2023

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. That’s what makes copywriting essential for any marketing strategy. How Copywriting Can Elevate Your Message Copywriting is an important cog in the digital marketing wheel.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Powered

SEPTEMBER 19, 2022

If you want to use content clustering as a digital marketing strategy, it's pretty easy to start. This process goes back to your keyword research , mainly to the titles you discard as being too broad/general. For example, I might choose "Content Marketing" as a pillar topic. Again, this goes back to keyword research.

Content 52

Content Search Engine Optimization Content Creation Keywords 52

The Hoth

MARCH 23, 2023

After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages). If CRO is still a new concept, you may not know where you can put it into practice. What’s that?

SEO 59

SEO Landing Page Lead Generation Keywords 59

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Research Relevant Keywords and Topics 4. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

The Hoth

JUNE 6, 2023

of all clicks go to the first five organic results on search engines. So if your content isn’t optimized to penetrate the top 5 for keywords related to your niche, you’ll have a hard time generating more organic traffic. Why should you put together an SEO strategy for your website? For one, 67.6%

Engineering 98

Engineering SEO Architecture Search Engine Optimization 98

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. That’s especially true for companies just getting started with an SEO (search engine optimization) campaign – which can take 6 – 12 months to start providing an ROI.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Content Writing

MARCH 15, 2022

Successful businesses everywhere leverage a robust digital marketing strategy. A writer creates search engine optimized content for websites. It means written work that contains keywords that the target audience is using. Some of them also possess a good knowledge of tech, science, and math-related concepts.

Content Writer 40

Content Writer Writer Search Engine Optimization Content 40

The Hoth

FEBRUARY 15, 2023

The best way to do that is through targeted keyword research for each funnel stage. Your keyword research is what will save you from displaying content to the wrong audience. For example, if a user searches for what SEO is on Google, that’s a top-of-the-funnel (TOFU) keyword. What makes it TOFU?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Quick Sprout

DECEMBER 6, 2022

If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search? Optimize your links.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143