Neil Patel

MARCH 4, 2021

Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. Retargeting your Messenger leads is easier and faster than retargeting email leads since the leads are already on Facebook.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 24, 2023

With the right tactics, it’s entirely possible for smaller companies to form great marketing teams that are on par with larger enterprises. Between social media channels, freelancer websites, internships, and specialty job boards, there’s a massive talent pool of marketers just waiting for you to call them.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. These ads feature a countdown timer on screen, as well as a link to the brand website. Lead Generation: TrueView In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Buffer

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.   Ready to dig in?

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Shorthand Content Marketing

JANUARY 5, 2023

This updated edition helps business owners to understand the evolution of inbound content marketing and the increasing demands of today’s savvy online buyers. If you only read one content marketing book in 2023, make it this one. 2) Marketing Made Simple by Donald Miller. 3) Marketing Rebellion by Mark Schaefer.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Neil Patel

MAY 14, 2021

If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again. Conclusion.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Shorthand Content Marketing

JULY 22, 2022

However, the problem is that when it comes to content engagement, it is a broad concept. . There are hundreds of dashboards and marketing tools to choose from, and trying to figure out what all the data means is exhausting. In the digital marketing world, there are many forms of engagement. Website Pages Per Session.

Engagement 52

Engagement Content Brand Awareness Social Media 52

Content Marketing Institute

JANUARY 14, 2019

Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E.

Sales 104

Sales Marketing Concept Digital Marketing 104

The Hoth

MARCH 23, 2023

Despite your high rankings and boatloads of organic visitors, they aren’t leading to conversions – which means you aren’t earning any extra revenue despite your SEO efforts. In these types of scenarios, the website owner failed to optimize their content for conversions , also known as CRO (conversion rate optimization). What happened?

SEO 59

SEO Landing Page Lead Generation Keywords 59

Fat Joe

AUGUST 18, 2023

This glossary is designed to break down SEO jargon into quick, easy-to-understand concepts. Backlink A hyperlink from one website to another website. High-quality backlinks from authoritative websites significantly impact search engine ranking. Websites with higher rankings usually receive more organic traffic.

SEO 52

SEO Search Engine Optimization Keywords Engineering 52

Quick Sprout

OCTOBER 22, 2022

They’ll help optimize your website and online presence to ensure you’re visible to the widest possible audience in your area. 1SEO looks beyond your local SEO performance and gives you a complete digital marketing audit when you sign up. Your entire digital marketing strategy needs improvement. Best Option : 1SEO.

SEO 88

SEO Agency Digital Marketing Contractor 88

The Hoth

NOVEMBER 8, 2022

Out of all the SEO metrics , few are debated as much as a website’s bounce rate. . A bounce rate refers to the percentage of visitors that only view a single page on your website before leaving, without making a purchase, filling out a form, or interacting/engaging with anything beyond the page they landed on. .

SEO 105

SEO Landing Page Education Website 105

Buffer

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.   Ready to dig in?

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Moz

AUGUST 12, 2020

Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. If you'd like a taste of what this year's video bundle's got cooking, check out Rob Ousbey's talk from this year's event: A Novel Approach to Scraping Websites. Rand Fishkin.

Digital Marketing 70

Digital Marketing SEO Keywords Collaboration 70

The Hoth

FEBRUARY 15, 2023

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge.

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

AUGUST 1, 2023

To attract them to your website, you’ll need the equivalent of a sweet piece of fruit. In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Examples include ‘ LinkedIn login page’ and ‘ The HOTH contact information.’

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. Done right, you’ll see incredible results like: 55% more website visitors. 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.”

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Quick Sprout

DECEMBER 6, 2022

Where is your website traffic coming from? You won’t be able to generate leads for your business if nobody can find you. The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. How to Create a Website – Step by Step.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. For example, you might use Google Analytics to learn about the people who visit your website.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. It provides 1:1 interaction with the reader like no other digital marketing method can. Unlike many other marketing messages shown to people uninterested in what you have to offer (e.g.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90