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10 Great Testimonial Examples From Landing Pages

Neil Patel

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Who do they trust?

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. What made them bounce off the landing page? Let’s find out.

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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

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7 Reasons Quality Website Content Matters for Digital Marketing

iWriter

Still not convinced you need to produce website content for your digital marketing strategy? Read on to discover the benefits of quality website content for your business. Content marketing can help you get ahead of big corporations, too. It doesn’t matter how much money they spend on content creation.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

However, it is paraphrasing existing content. Thomas Tourville , Manager of Digital Marketing, said, “We tested AI content creation on over 30 websites, and every piece of content has been detected as plagiarized or AI content. In content marketing, professionals are still discovering how to use gen AI best.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.