Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 86

Content Marketing Government Marketing Food 86

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged. Foster a culture of openness.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. How’s that effort going?

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. But that doesn’t mean just posting any video on any page and expecting a return. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. You need to create videos for your website.

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I’m not talking about paid , cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways). Google eyes syndicated content.

Editorial Team 86

Editorial Team Editorial Content Creator Content 86

Content Marketing Institute

JUNE 29, 2018

It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. TIP: Instagram limits users to 30 hashtags per post.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

MAY 23, 2018

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Use @evernote for to-do lists, content ideas, business plans, notes, etc.

Marketing 101

Marketing Editorial Team Editorial Text 101

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 103

Editorial Team Content Editorial Content Marketing 103

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. And quote posts are easy to put together. Zorzini shares how. Click To Tweet.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. It’s not about who has the most friends, but those whose friends are most likely to react when they post something on Facebook.

Recruitment 92

Recruitment Marketing Editorial Team Editorial 92

Content Marketing Institute

MARCH 1, 2018

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. 11, PNR goes on hiatus.

Publisher 96

Publisher Publishing Publishing Editorial 96

Smart Blogger

FEBRUARY 20, 2023

Look into related marketing programs, courses, or internships and work towards developing your skills. The post The 12 Hottest Marketing Jobs for 2023 (& How to Land Them) appeared first on Smart Blogger. Then enter the job search arena as a formidable candidate and snag that dream job!

Marketing 89

Marketing Collaboration Social Media Digital Marketing 89

Content Marketing Institute

JUNE 25, 2018

Encourage more sites to mention your brand (in hopes you’ll include them in your content too). Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. The key is to include monitoring-related content in your content planning. Share in the comments.

Brand 100

Brand Content Editorial Team Social Media 100

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

Editorial Team 99

Editorial Team Contractor Freelance Content 99

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

JANUARY 24, 2019

Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 96

Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. This post reviews Victor’s story of what Arrow Electronics has learned from its bold foray into the media business. If an editorial team is really good, don’t mess with them, says @wvictorgao.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

Pharmaceutical 79

Pharmaceutical SEO Editorial Team Editorial 79

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can mention all relevant tools. Get the latest (and sometimes refreshed) content from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 98

Editorial Team Editorial Concept Content 98

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I left and started what was to become the Content Marketing Institute. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. Register today for the best savings!

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Before you go live on Facebook, you’re asked to choose where your video clip will be posted when you’ve finished.

Landing Page 91

Landing Page Editorial Team Editorial Text 91

Content Marketing Institute

OCTOBER 16, 2018

HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. Create utterly original, standout, creative content. Original content is a must. Most of the 4 million blog posts published each day get lost in the noise. How do you give your content extra oomph? You’ll find great inspiration.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. The Washington Post and Heliograf.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering.

Content 88

Content Editorial Team Banking Editorial 88